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SAURABH VARMA
Ex-GroupM top executive is Publicis’ new CFOVasani told BE, “This was not an easy decision on my part and it took a great deal of consideration. It is always exciting and yet, a bit u...
Saurabh Varma resigns as CEO of PublicisThe Paris-headquartered advertising holding company has appointed Anupriya Acharya, who was CEO of Publicis Media, to chief executive for S...
L&K Saatchi & Saatchi CEO Anil Nair steps down"When we began our journey we never expected to reach where we have reached today. It was a once in a lifetime opportunity to work with the...
From being a custodian of behaviour to tech curator, advertising may soon lead the creative industryCreativity is first nature to people and as humans have evolved, so has creativity.
After Bihar, 'Super 30' now made tax-free in RajasthanRajasthan Chief Minister Ashok Gehlot took to Twitter to make the announcement.
Flipkart, group companies increase television advertisementsLast time Flipkart launched a branding campaign it was with a tagline ‘Ab Har Wish Hogi Poori’ when it spent huge marketing dollars to crea...
Publicis ups the ante in experiential marketing; to merge agencies Solutions, Arc WorldwideThe merger, effective immediately, will create an experiential marketing powerhouse that will control close to 10% market share of the high...
Publicis Communications relaunches Arc Worldwide in IndiaIn 2016, the Publicis Group consolidated its operations in India, in line with the global structure; the group decided that there will be o...
It wasn’t for awards, but to solve problems: Leo BurnettRoads That Honk involved the creation of an intelligent anti-collision system, deployed at sharp curves and hair pin bends.
Publicis Worldwide brings Paris-based creative agency Marcel to IndiaThe French network is also changing its business structure here by merging its agency brands Publicis Ambience and Publicis Capital to crea...
An Indian summer at the Cannes Lions 2016Several of India’s big winners in previous editions of the festival have made it to the jury at the 63rd Cannes Lions International Festiva...
Movie-making culture of India has penetrated digital, TV ads: Leo Burnett APAC chief Jarek ZiebinskiJarek Ziebinski, the agency’s APAC chairman and CEO, says he is more than pleased with the direction, creative and strategic, the agency is...
Leo Burnett appoints Sanju Menon as Vice PresidentSanju Menon will lead the Bajaj business nationally, taking charge of both strategy and account management.
KV Sridhar, chief creative officer of Leo Burnett India quitsHighly-placed sources in the agency said that Vijay Sawant and Manoj Shetty, who recently resigned from Ogilvy & Mather are set to join Leo...
- Leo Burnett’s SaurabhVarma wants to double India’s share in business
My ambition is to be the fastest growing agency and the most creative agency within the Leo Burnett network ,” says Varma.
- Reliance-ADAG may merge movie marketing under BIG banner
With intent to consolidate all film marketing activities at Reliance Entertainment.
- On seat covers or washrooms, multiplexes up 'ad' value
The war for advertising space is no longer limited to cricket, tennis and with the FIFA fever on, football stadiums.