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SAROJA YERAMILLI
The Gold Standard: How a Bootstrapped Company Outlasted Every Funded Rival in India’s Goldtech BoomAugmont Enterprises has quietly established India's most comprehensive gold platform. Unlike well-funded rivals that faltered, Augmont focu...- D2C brand Melorra clocks ARR of $100 million in six yearsDelivering in over 26,000 pin codes across India, UAE, USA, UK, and Europe, Melorra offers trendy, lightweight, BIS Hallmarked gold & diamo...
- ET Startup Awards 2022: Lead’s Smita Deorah wins the Woman Ahead awardLead provides an integrated, tech-enabled solution to schools with a focus on learning outcomes through a hybrid model (classroom and digit...
- ET Startup Awards 2022: Nominees for Woman AheadThe award honours startup should be launched and led by a woman who competes and wins against the best in the business.
- D2C jewellery brand Melorra raises $16 million in fundingThe company said it will use the funds to strengthen brand marketing activities and to roll out more offline stores across the country.
- Melorra gets $24 million funding from 9Unicorns, othersFounded in 2016, Melorra delivers hallmarked gold jewellery to 718 Indian districts. The brand claims to have delivered to over 2,700 towns...
- Omnichannel jewellers ride on demand for sub-Rs 20,000 categoryJewellers bet on this range to drive their sales till there is a significant recovery in the economy even as many small town customers have...
- Covid impact: Online focused brands buying plush stores as mall rentals fall"A host of players are open to exploring offline retail, an evident reduction in the cost of rentals in offline spaces such as malls has al...
- Melorra to open three stores in NCRThis will be followed with store launches in Delhi in January, and Mumbai within the next six months. The stores, which will primarily be l...
- Melorra enters brick and mortar retailing space"From online to offline, the launch of the retail stores will provide a seamless, customer-in-control experience. We are a brand taking ins...
- Online jewellers get boost as e-tools click with shoppersJewellery shopping is a traditional affair around Diwali and Dhanteras, but business was a muted affair due to sharp rise in gold prices an...
- Online jewellers get boost as e-tools click with shoppersJewellery sites are investing in digital tools to replicate the offline buying experience using virtual try-ons, chatbot assistance and liv...
- Gold demand revives as jewellers start restocking for festive and wedding seasonUntil a week ago, bullion dealers were offering discounts on gold. But with the onset of Navratri demand, they have started charging a prem...
- E-jeweller Melorra raises US$12.50 million from marquee investorsThe startup plans to use the capital to enhance its technological infrastructure, product innovations and brand marketing.
- What I want from Budget 2020: Reduction in import duty on gold; single-window process to simplify approvals for new businessesMelorra boss Saroja Yeramilli wants the FM to extend exemption from Capital Gain to the gems and jewellery sector.
- Online jeweller Melorra gets $12 million from Lightbox, othersThe latest round takes the brand’s lifetime funding to about $25 million.
- Women Inc Budget wishlist: Tax-free healthcare equipment, reforms to promote ease of doing businessWith expectations riding high, top bosses have their wishlists ready for Nirmala Sitharaman.
- 3D printing jewellery powers Melorra to record $5 million seed round"The industry has always designed jewellery in a silo without being in touch with the changing needs of Indian women," says Yeramilli.
- Indian creators of global unicorns to come callingThe high-profile event will see a lineup of prominent Indian-American entrepreneurs and investors from the Silicon Valley.
- Bling quotient: Melorra sees light with Rs 33 cr in the boxFounded by Saroja Yeramilli in 2015, Melorra caters to urban Indian women, by developing, designing and retailing contemporary jewellery th...
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