The contest will be conducted as an open contest where participants would use the print medium to work on a live brief set out by a brand/c...

During the making of Pepsi's 2011 World Cup campaign, 'Change the Game', the cricketer was asked to shave his chest hair.

Why One of the oldest cities in Europe, Belgrade lies on two international waterways, at the confluence of the Sava and Danube rivers, whic...

Now, the annual lunches and many impromptu 1.30 am dinners at Pops’s pad in Cannes have become a tradition for the Indian contingent, inclu...

Arvind Kejriwal’s Aam Aadmi Party (AAP) has got its first high-profile member from the advertising fraternity.

Mohapatra takes over from BK Patnaik who is retiring from service tomorrow, according to a notification issued by general admin dept here.

Indian dark horse Taproot has emerged as agency of the year at the AdFest 2013, one of the most well regarded advertising festivals.

This year, there will be a record nine Indian ad professionals on the various juries at the Cannes Lions advertising festival.

Changes are under way across ad agency Leo Burnett's creative department. KV Sridhar formerly the national creative director at Leo Burnett...

Japanese advertising behemoth Dentsu has acquired a 51% stake in Taproot, arguably the most creative among the Indian independent advertisi...

Based out of Mumbai the division called TRIP (TAPROOT INDIA PLUS) will be headed by Purushottam Joshi who is also a partner in the unit

Taproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immedia...

A Taproot spokesman said the company is developing a multimedia campaign for PepsiCo indipendently and there is “no collaboration” with JWT.

These young guys are serious and focused. In the old days, if somebody won, we used to applaud. These kids are not like that. If they don’t...

A number of advertising startups & new-to-India agencies are now breathing easy.

Roughly a month ago, when Brand Equity met JWT India NCD Agnello Dias, he rubbished the rumour that he was contemplating setting up his own...

The combined brand valuation of Bindra, Vijender and Sushil Kumar is over Rs 2.5 crore. Olympics' Top 10 moments I India's sporting victori...