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SANTOSH PADHI
Leo Burnett, Mindshare & Titan Teams selected for Young Lions 2023Teams were tasked with establishing credibility for a dishwasher brand and generating awareness for the category. Mindshare's Prateek Mehta...- Ashish Bhasin steps down from Dentsu after a 13-year stint“I have had a wonderful 13 plus years and have enjoyed leading Dentsu India and Dentsu APAC. In this journey, I was lucky to have a brillia...
- Dentsu Aegis Network expands Agnello Dias’ role; names him creative chairman for groupIn 2012, DAN picked up majority stake in the company, and renamed it Taproot Dentsu.
- ABBY Awards 2019 to honour pioneering work; Prasoon Joshi joins master juryThe jury will screen all the entries received in the creative ABBY’s category and shortlist the best ones.
- Times Group starts 'power of print' in association with NestleThe contest will be conducted as an open contest where participants would use the print medium to work on a live brief set out by a brand/c...
- How Virender Sehwag lost his chest hairDuring the making of Pepsi's 2011 World Cup campaign, 'Change the Game', the cricketer was asked to shave his chest hair.
- Eastside storyWhy One of the oldest cities in Europe, Belgrade lies on two international waterways, at the confluence of the Sava and Danube rivers, whic...
- Andhra Bhavan in Cannes: KV Sridhar feeds hungry souls yearning for home foodNow, the annual lunches and many impromptu 1.30 am dinners at Pops’s pad in Cannes have become a tradition for the Indian contingent, inclu...
- Leo Burnett’s adman KV Sridhar joins Arvind Kejriwal’s Aam Aadmi PartyArvind Kejriwal’s Aam Aadmi Party (AAP) has got its first high-profile member from the advertising fraternity.
- JK Mohapatra new Chief Secretary of OdishaMohapatra takes over from BK Patnaik who is retiring from service tomorrow, according to a notification issued by general admin dept here.
- Taproot emerges as ‘Agency of the Year’ at AdFest 2013Indian dark horse Taproot has emerged as agency of the year at the AdFest 2013, one of the most well regarded advertising festivals.
- Leo Burnett brings young blood onto centre stageChanges are under way across ad agency Leo Burnett's creative department. KV Sridhar formerly the national creative director at Leo Burnett...
- Japan's Dentsu acquires 51% stake in ad agency Taproot; deal estimated at Rs 140 croreJapanese advertising behemoth Dentsu has acquired a 51% stake in Taproot, arguably the most creative among the Indian independent advertisi...
- Taproot launches new unit called TRIP (Taproot India Plus)Based out of Mumbai the division called TRIP (TAPROOT INDIA PLUS) will be headed by Purushottam Joshi who is also a partner in the unit
- Global ad agencies like Omnicom, Publicis & Dentsu in hectic parleys to buy TaprootTaproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immedia...
- JWT Vs Taproot: ET story kicks up dirtA Taproot spokesman said the company is developing a multimedia campaign for PepsiCo indipendently and there is “no collaboration” with JWT.
- Taproot founders tap into creative potentialThese young guys are serious and focused. In the old days, if somebody won, we used to applaud. These kids are not like that. If they don’t...
- They weathered recession, quite Ad-mirablyA number of advertising startups & new-to-India agencies are now breathing easy.
- Dias quits JWT to set up own shopRoughly a month ago, when Brand Equity met JWT India NCD Agnello Dias, he rubbished the rumour that he was contemplating setting up his own...
- Olympian opportunity: Admakers get their new sporting iconsThe combined brand valuation of Bindra, Vijender and Sushil Kumar is over Rs 2.5 crore. Olympics' Top 10 moments I India's sporting victori...
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