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SANJAY ADESARA
In a league of its own, women's cricket captivates both brands and viewersThe Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...08 Jan, 2026, 06.28 PM IST- BKT partners all five Women’s Premier League teamsBalkrishna Industries Ltd. is the new Official Tyre Partner for all five teams in India's premier women's T20 championship. This partnershi...08 Jan, 2026, 11.59 AM IST
- Guts, glory & afterglow of the Women's World Cup: It's her story and brands will let her tell itIndia's World Cup victory has significantly boosted women's cricket commercially. This win marks a turning point, transforming the sport in...04 Nov, 2025, 01.33 PM IST
- Ashleigh Gardner appointed Gujarat Giants skipper for upcoming WPLAshleigh Gardner has been appointed as the captain of the Gujarat Giants for the Women's Premier League, beginning February 14. Gardner, an...05 Feb, 2025, 12.58 PM IST
- 'WPL could earn up to Rs 125 cr in sponsorships'The Women's Premier League (WPL) is predicted to generate up to Rs 125 crore in sponsorship revenues for the Board of Control for Cricket i...26 Feb, 2024, 02.37 PM IST
- Adani Sportsline appoints Sanjay Adesara as CBOAdani Sportsline, the sports division of Adani Group, has appointed Sanjay Adesara, former Adani Wilmar Marketing Head, as the new Chief Bu...16 Nov, 2023, 03.40 PM IST
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