Adani Sportsline appoints Sanjay Adesara as CBO

Adani Sportsline, the sports arm of Adani Group, has named Adani Wilmar Marketing Head Sanjay Adesara as the new chief business officer (CBO). He replaces Satyam Trivedi, who left Adani Sportsline to join RPSG Sports as its Deputy MD and Executive Director. RPSG Sports is the sports arm of the RP-Sanjiv Goenka Group.

Adesara is a veteran in the brand-building space, with over a decade and a half of experience with Adani Wilmar. Sanjay will now add his expertise to the growth story of Adani Group's sports business.

Prior to this, he was one of the driving forces behind Adani's various sports activities, leading leagues including the Pro Kabaddi League, among others. He has also been one of the pillars for Adani Wilmar, which he joined in 2008, and since then has demonstrated an ability to ensure significant progress.


In a statement, the company said Adesara's strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record of launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

“At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress," Adesara said about his new role.

"The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on their sporting stars. I look forward to being part of some exceptional impact-oriented work ahead of us at Adani Sportsline."

Currently, Adani Sportsline owns teams in the Pro Kabaddi League, Women’s Premier League, Ultimate Kho Kho League, and International League T20, the UAE-based T20 cricket league.

Additionally, the team is a supporter of Olympic talent with the IOA and is also working towards building an inclusive culture for sports, fitness, and play with the recently launched Adani Sportline Riverfront Sports Park alongside the ongoing annual Ahmedabad Marathon.