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BJP asks Soho Square to design advertising strategy for J&K electionsThe Bharatiya Janata Party plans to launch a special advertising campaign in Jammu and Kashmir (J&K) ahead of the upcoming state elections.30 Oct, 2014, 04.47 AM IST- Soho Square to document BJP campaign in coffee table bookSoho Square is currently in the process of integrating the visuals and the content of the book, confirmed a top official in the agency.25 Jun, 2014, 11.50 AM IST
- Advertising agency Soho Square to document BJP campaign in coffee table bookSoho Square is currently in the process of integrating the visuals and the content of the book, confirmed a top official in the agency.25 Jun, 2014, 11.08 AM IST
- From Narendra Modi to brand Modi: Meet the team behind BJP's unprecedented poll campaignIf Modi has become the poster boy of advertising, there is an out of ordinary team of men behind it. ET brings to you the list of these tal...01 May, 2014, 07.05 AM IST
- BJP may play down ‘Saugandh’ poll anthem written by Prasoon JoshiAdvertising industry sources said the BJP, which pollsters predict will emerge the largest party in the next LS, may play down the ‘Saugand...22 Apr, 2014, 04.00 AM IST
- Lok Sabha polls: Narendra Modi's 'Abki baar' takes a backseat as BJP focuses on inclusive growthBJP started its ad campaign with similar issues, like corruption, inflation, unemployment and then it moved on to the "Abki baar Modi Sarka...21 Apr, 2014, 03.12 PM IST
- How BJP borrowed the corporate look, feel & touch of its ads from top advertisersBharatiya Janata Party first identified its target groups and accordingly designed its advertisement campaigns for the Lok Sabha elections.18 Apr, 2014, 04.56 AM IST
- BJP ads to go on air soon, with Prasoon Joshi songsThe Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in th...10 Mar, 2014, 04.00 AM IST
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