India has become the largest market by volume and second-largest by value for French spirit maker Pernod Ricard. The company, known for bra...

French Spirits maker Pernod Ricard expects a threefold jump in its sales in the Indian market by next decade, led by macroeconomic tailwind...

Scotch whisky sales are booming in Asia, with the region surpassing the European Union as the largest buyer of the spirit. This growth come...

Chivas Brothers, a leading Scotch whiskey manufacturer, reported a 27% increase in sales in the Indian market in FY23, driven by new Scotch...

This was almost double what they consumed in 2020 — 39 lakh cases. It is not just Scotch that people are cheering. Between 2020 and 2022, I...

Chivas Brothers, the Scotch whisky business owned by French distiller Pernod Ricard, has called for a fairer playing field in the India-UK ...

Chivas Brothers, a leading Scotch whiskey manufacturer, expects the proposed free trade agreement between the UK and India to create a fair...

Despite India being the largest whiskey drinking nation globally, the share of scotch within the country is just 2% due to the 150% import ...

The chemicals maker is betting big on its liquor and nutraceuticals businesses, as well as other value-added specialty chemicals.

"Lowe Lintas, Delhi will be the second agency to work on the wide portfolio of brands of Pernod Ricard in a dual agency format in the count...

What's the most you have spent on a bottle of booze? Rs 5,000? Maybe Rs 10,000? Enter the world of premium liquor where every peg is precio...

Serial entrepreneur and former Diageo honcho Asif Adil is scripting a new play in the spirits business.