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SAHIL JATANA
Non-alcoholic beverage firm Svami to enter energy drinks and mass-priced drinks segmentsThe company said since last year, retail sales have quadrupled while online sales expanded 20 times, albeit over a small base.
Rukam, others put Rs 7.5 crore in SvamiSvami manufactures and sells premium non-alcoholic drinks and mixers across retail stores, restaurant-pubs and e-commerce channels.
No nostalgia, Svami tonic water wants to shock & awe with quirky, infused flavoursGin drinkers have grown, leading to a rise in demand for home-brewed tonic water.