The Bharatiya Janata Party (BJP) is predicted to win a landslide victory in the recent Lok Sabha election, making incumbent PM Narendra Mod...

India has implemented measures to prevent the contamination of spices exported from the country with EtO (ethylene oxide), a carcinogenic c...

Shivam Ginglani, 30, founder of Solan-based Ginglani Distillers, says it is possible for craft alcohol to have good numbers. Ginglani wants...

According to state BJP sources, the new citizenship law will benefit more than 1.5 crore people in India, including over 72 lakh in West Be...

Vacuum created by Congress and BJP’s aggressive expansionism may force even ‘neutrals’ to join hands. Some of the parties have proposed a j...

Their Royal Bengal Mojito infuses standard gold rum, mint and tonic water with Gondhoraj lemon and nolen gur.

After completing his graduation in computer engineering in the year 2004 and then joining IIM Kolkata for his MBA, Uboweja came up instead ...

Congress heir apparent Rahul Gandhi has directed AICC managers to hold state-level meetings to pick the average worker's mind on key issues.

Apparel chain in Ahmedabad, Sari merchants in Surat, Ludhiana's knitwear group, tea stall owners in Patna, everybody has jumped on the NaMo...

I think only a few Indian firms are bold enough to see in world markets. And very few really, truly understand brands, says Olins.

Alleging that PM has pushed the country's economy back to the 1991 era of economic crisis, the BJP today hit out at the UPA for allowing re...

Every iconic brand has a story that is conveyed through multiple channels. The most enduring of which deals with the experience of the foun...

Nestle tied up with Goabased designer Wendell Rodricks to introduce a designer edition of its confectionary brand Polo last month.

ESPN Star Sports, which will telecast the Champions League Twenty20, will spend more than Rs 45 crore, or four times what it spend during t...

Having remained bereft of power at the Centre for almost five years now, BJP should have been plotting strategies to stage a political come...

Adopting another country’s attributes to sell a brand is a risk-laden strategy with few benefits.

Overseas Indian affairs, tourism, commerce and industry ministries initiate exercise for unique positioning. How to open business in India?