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SAFFRON BRAND CONSULTANTS
Hum AAP ke hain kaun! Why everyone leaves Arvind KejriwalAam Aadmi Party faces another major internal split. Rajya Sabha MP Raghav Chadha and six others have resigned to join the BJP. This follows...- Tesla shares jump 5% as Musk promises to focus on co after 71% drop in Q1 profitTesla investors breathed a sigh of relief after CEO Elon Musk said he would refocus his attention on the electric automaker, but that promi...
- Rising hospitality trends: Tier-3 cities in India see surge in hotel openingsSmaller towns in India have seen a significant spike in new hotel signings, driven by economic growth, increased travel, and religious tour...
- 5Ms behind 400 paar? Why are BJP and Modi so confident of winning Lok Sabha elections?The Bharatiya Janata Party (BJP) is predicted to win a landslide victory in the recent Lok Sabha election, making incumbent PM Narendra Mod...
- Several steps taken to prevent EtO contamination in spices exported from India: OfficialIndia has implemented measures to prevent the contamination of spices exported from the country with EtO (ethylene oxide), a carcinogenic c...
- Young entrepreneurs are trying to add fresh notes to craft alcohol; will big cheers follow?Shivam Ginglani, 30, founder of Solan-based Ginglani Distillers, says it is possible for craft alcohol to have good numbers. Ginglani wants...
- No plans to conduct NRC exercise in Bengal, CAA to be implemented: VijayvargiyaAccording to state BJP sources, the new citizenship law will benefit more than 1.5 crore people in India, including over 72 lakh in West Be...
- Regional biggies in talks for floating national Opposition platformVacuum created by Congress and BJP’s aggressive expansionism may force even ‘neutrals’ to join hands. Some of the parties have proposed a j...
- Simply south: Paati's Magic Rasam and Paan Kutty Shooters now going the 'fusion-way'Their Royal Bengal Mojito infuses standard gold rum, mint and tonic water with Gondhoraj lemon and nolen gur.
- Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand valueAfter completing his graduation in computer engineering in the year 2004 and then joining IIM Kolkata for his MBA, Uboweja came up instead ...
- Congress to seek feedback on its 'anti-Hindu' perceptionCongress heir apparent Rahul Gandhi has directed AICC managers to hold state-level meetings to pick the average worker's mind on key issues.
- NaMo industry net worth may cross Rs 500 crore: ExpertsApparel chain in Ahmedabad, Sari merchants in Surat, Ludhiana's knitwear group, tea stall owners in Patna, everybody has jumped on the NaMo...
- Few Indian companies know what a brand is: Wally OlinsI think only a few Indian firms are bold enough to see in world markets. And very few really, truly understand brands, says Olins.
- FDI in retail: Manmohan Singh has pushed economy back to 1991 level, says Venkaiah NaiduAlleging that PM has pushed the country's economy back to the 1991 era of economic crisis, the BJP today hit out at the UPA for allowing re...
- Can brand Mallya make Kingfisher Airlines fly?Every iconic brand has a story that is conveyed through multiple channels. The most enduring of which deals with the experience of the foun...
- Top brands PepsiCo, Nestle, Citibank, ropes in top designers like Manish Malhotra, Wendell Rodricks, Tarun Tahiliani for better connect with fashion-conscious consumer, higher recallNestle tied up with Goabased designer Wendell Rodricks to introduce a designer edition of its confectionary brand Polo last month.
- ESPN STAR to spend 45 cr on CLT20 promotionESPN Star Sports, which will telecast the Champions League Twenty20, will spend more than Rs 45 crore, or four times what it spend during t...
- To bloom, lotus will have to hold its petalsHaving remained bereft of power at the Centre for almost five years now, BJP should have been plotting strategies to stage a political come...
- Identity crisis: When brands fake their nationalityAdopting another country’s attributes to sell a brand is a risk-laden strategy with few benefits.
- India Inc: Ministries join the brand bandwagonOverseas Indian affairs, tourism, commerce and industry ministries initiate exercise for unique positioning. How to open business in India?
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