Saffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...

Marico, one of India's largest FMCG companies, has successfully diversified its product portfolio to reduce its reliance on its traditional...

Similarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.

Besides, Marico has a revenue target of Rs 500 crore from immunity and healthy foods for 2021-22, a segment in which it has introduced seve...

Products such as olive oil, soya oil, mustard oil, fortified bread & biscuits, and powdered chocolate drinks are in huge demand. During nor...

The organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...

We expect to deliver 8-10% growth over the next few quarters, says Marico CEO.

The company will roll out a range of food & beverages products including green tea & coffee, high protein breakfast cereals, soups & protei...

In a chat with ET Now, Saugata Gupta, MD & CEO, Marico said that he expects volume growth of about 5-6% for FY18.

The Maggi controversy has hit the noodle industry at a very wrong time. With schools reopening, parents have started looking for other opti...

From auto to FMCG, insurance to telecom, every sector is hitting the brakes, and CMOs are having to work harder and smarter to beat the blu...

Kerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...

Hindustan Unilever and Nestle plan to launch oats under Knorr and Maggi brands, respectively, as healthy extensions of their noodle segment...

Innovation cannot, however, be seen as a string of a few successes. It has to move beyond just periodic sparks.