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SAFFOLA MASALA OATS
Harsh Mariwala says one Marico product failure taught company a key lesson about Indian consumers, shares Saffola Oats success formulaMarico's initial attempt to launch a new snack under the Saffola brand faltered due to a lack of appealing taste. The company quickly learn...- Saffola owner Marico MD says food biz may become bigger than edible oil in 3-4 yearsMarico Ltd anticipates its food business, driven by the Saffola brand, will outgrow its edible oil segment, with foods already exceeding Rs...
- Snacking while binge-watching? OTTs, brands smell opportunitySnack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailore...
- From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
- How Harsh Mariwala's Marico is reinventing itself with changing timesMarico, one of India's largest FMCG companies, has successfully diversified its product portfolio to reduce its reliance on its traditional...
- Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
- Marico expects mid-teen volume growth in couple of quartersBesides, Marico has a revenue target of Rs 500 crore from immunity and healthy foods for 2021-22, a segment in which it has introduced seve...
- Health products get a boost as desis look to build immunityProducts such as olive oil, soya oil, mustard oil, fortified bread & biscuits, and powdered chocolate drinks are in huge demand. During nor...
- Oat sales buck slowdown trendThe organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...
- Five vectors of growth to make Marico future ready: Saugata GuptaWe expect to deliver 8-10% growth over the next few quarters, says Marico CEO.
- No fear of failure: Marico again sights health & wellnessThe company will roll out a range of food & beverages products including green tea & coffee, high protein breakfast cereals, soups & protei...
- Confident of attaining 8-10% volume growth in Q3, Q4: Saugata Gupta, MD & CEO, MaricoIn a chat with ET Now, Saugata Gupta, MD & CEO, Marico said that he expects volume growth of about 5-6% for FY18.
- With Noodles out, sales of other snacks raisingThe Maggi controversy has hit the noodle industry at a very wrong time. With schools reopening, parents have started looking for other opti...
- Seven levers marketers are pulling to beat slowdownFrom auto to FMCG, insurance to telecom, every sector is hitting the brakes, and CMOs are having to work harder and smarter to beat the blu...
- Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
- HUL and Nestle to battle it out for share of Rs 200-crore oats marketHindustan Unilever and Nestle plan to launch oats under Knorr and Maggi brands, respectively, as healthy extensions of their noodle segment...
- It is important to create a culture of innovationInnovation cannot, however, be seen as a string of a few successes. It has to move beyond just periodic sparks.
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