The rural FMCG market, which has witnessed a decline in the last 4-5 quarters, is expected to have a turnaround in the next 2-3 quarters, M...

Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to acc...

"We will continue to launch a significant aggressive innovation programme under the brand Saffola in line with our aspiration to create Rs ...

Saffola oils declined in double digits, having to contend with high in-home consumption in the base quarter and significant downtrading vis...

Similarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.

A Marico spokesperson refuted the claims. “This is yet another frivolous attempt on the part of competition to stall the successful launch ...

The decision to launch ‘Saffola Oodles’ seems to be in sync with its overall strategy to be in health and wellness products. The fast-movin...

A total of eight brands advertised their brand of honey in print media after the controversy broke out on December 2 to December 12 as oppo...

The packaged honey category has been in the midst of controversy in recent weeks, after research and advocacy organisation Centre for Scien...

The ad was triggered after research and advocacy firm Centre for Science and Environment (CSE) said that ten brands of honey including Dabu...

Honey brands under scrutiny are ready to escalate advertising with increased, new campaigns on mainstream and social media to allay consume...

Honey brands from Dabur, Emami, Patanjali and Apis have been posting record double digit growth in the June and September quarters, with co...

This comes at a time when consumers are proactively seeking healthy and protein rich foods that can easily integrate into their daily routi...

“We do not agree with this CSE report; we have been in the honey business for many decades and have always stood for purity,” a spokesperso...

The company said COVID-19 pandemic has led to an increased awareness and need for immunity boosting products.

“There has been a marked change in consumption habits with consumers looking for preventive solutions in the healthy and immunity-boosting ...

Barely weeks after its launch of Saffola Honey, rival Darbur has filed a case in the Delhi High Court alleging that the Mumbai rival has “i...