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SAFFOLA HONEY
Saffola owner Marico MD says food biz may become bigger than edible oil in 3-4 yearsMarico Ltd anticipates its food business, driven by the Saffola brand, will outgrow its edible oil segment, with foods already exceeding Rs...- Marico expects growth to pick up on better demand, pricingMarico shares have risen 8% in a month, buoyed by expansion into high-growth segments like value-added foods and premium personal care. Wit...
- Revenue growth to come back in H2, would continue portfolio diversification: Marico MD & CEO Saugata GuptaMarico anticipates a return to revenue growth in the second half of the financial year. Price adjustments due to reduced inflation in the d...
- Saffola a Rs 2,000-crore-plus brand; worst of inflation is over, says Marico MD & CEOThe rural FMCG market, which has witnessed a decline in the last 4-5 quarters, is expected to have a turnaround in the next 2-3 quarters, M...
- FMCG makers encouraged by early trends from winter products, hopeful of rural growth in coming qtrsLeading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to acc...
- With brand Saffola, Marico eyes Rs 850-1,000 cr food business by FY24"We will continue to launch a significant aggressive innovation programme under the brand Saffola in line with our aspiration to create Rs ...
- Marico April-June volume declines mid-single digit; co blames tepid demandSaffola oils declined in double digits, having to contend with high in-home consumption in the base quarter and significant downtrading vis...
- Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
- Dabur slaps contempt suit on MaricoA Marico spokesperson refuted the claims. “This is yet another frivolous attempt on the part of competition to stall the successful launch ...
- Analysis: What do the latest forays mean for Marico & Jubilant Foodworks?The decision to launch ‘Saffola Oodles’ seems to be in sync with its overall strategy to be in health and wellness products. The fast-movin...
- Honey companies make a beeline for print advertisementsA total of eight brands advertised their brand of honey in print media after the controversy broke out on December 2 to December 12 as oppo...
- Marico to give 'pure honey certificates'The packaged honey category has been in the midst of controversy in recent weeks, after research and advocacy organisation Centre for Scien...
- Dabur & Marico in a bitter advertising war over honey after CSE's adulteration allegationsThe ad was triggered after research and advocacy firm Centre for Science and Environment (CSE) said that ten brands of honey including Dabu...
- Suspected honey brands such as Dabur, Patanjali, Emami set to escalate advertising to allay consumer fearsHoney brands under scrutiny are ready to escalate advertising with increased, new campaigns on mainstream and social media to allay consume...
- CSE alleges ten popular honey brands including Dabur, Patanjali and Zandu are adulterated; brands deny reportHoney brands from Dabur, Emami, Patanjali and Apis have been posting record double digit growth in the June and September quarters, with co...
- Marico enters soya chunks to strengthen food presenceThis comes at a time when consumers are proactively seeking healthy and protein rich foods that can easily integrate into their daily routi...
- Apis Honey says it 'does not agree' with CSE's report on adulteration in honey“We do not agree with this CSE report; we have been in the honey business for many decades and have always stood for purity,” a spokesperso...
- Marico enters chyawanprash segmentThe company said COVID-19 pandemic has led to an increased awareness and need for immunity boosting products.
- Marico enters ayurvedic segment with immunity boosting products“There has been a marked change in consumption habits with consumers looking for preventive solutions in the healthy and immunity-boosting ...
- Dabur files case against Marico, alleges rival copied packaging, bottle for Saffola HoneyBarely weeks after its launch of Saffola Honey, rival Darbur has filed a case in the Delhi High Court alleging that the Mumbai rival has “i...
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