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His family wanted him to become an engineer: Anand Mahindra is impressed with a VIT techie who refused to join corporate rat race to become a famous tabla playerAnand Mahindra's Monday Motivation is Nikhil Paralikar, a Vellore Institute of Technology graduate who chose a career in tabla over a corpo...- Harsh Mariwala says one Marico product failure taught company a key lesson about Indian consumers, shares Saffola Oats success formulaMarico's initial attempt to launch a new snack under the Saffola brand faltered due to a lack of appealing taste. The company quickly learn...
- Why the PB&J still runs the American lunchbox at 125: Allergies and school bans could not kill itThe peanut butter and jelly sandwich celebrates 125 years of enduring simplicity and affordability. Industrial innovations and wartime need...
- Weak monsoon, West Asia risks cloud July-Sept FMCG demandConsumer goods demand faces challenges from a weak monsoon and rising inflation. FMCG volumes saw a slight slowdown in the recent quarter, ...
- FSSAI says 6 food companies including Livyor, Rajasthan Agro corrected misleading labels, trademarks after noticesSix food companies have corrected misleading labels and trademarks after FSSAI notices. Livyor Ventures Pvt Ltd withdrew its 'vegan and hea...
- Marico to prioritise margins over volumes in certain segmentsMarico is now prioritizing profitability over volume and rapid expansion. The company is focusing on premiumization and higher-margin busin...
- Saffola owner Marico MD says food biz may become bigger than edible oil in 3-4 yearsMarico Ltd anticipates its food business, driven by the Saffola brand, will outgrow its edible oil segment, with foods already exceeding Rs...
- From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
- How Harsh Mariwala's Marico is reinventing itself with changing timesMarico, one of India's largest FMCG companies, has successfully diversified its product portfolio to reduce its reliance on its traditional...
- Marico food business to scale up to Rs 850 crore in FY24Home-grown FMCG firm Marico expects its food business to scale up to Rs 850 crore in FY24 in the domestic market, according to the company'...
- Saffola a Rs 2,000-crore-plus brand; worst of inflation is over, says Marico MD & CEOThe rural FMCG market, which has witnessed a decline in the last 4-5 quarters, is expected to have a turnaround in the next 2-3 quarters, M...
- Stock Radar: This stock can hit fresh 52-week high post breakout from 7-month consolidation zoneMarico which hit a 52-week high of Rs 606 back in October 2021 failed to hold on to the momentum. It bounced back from a low of Rs 455 on J...
- With brand Saffola, Marico eyes Rs 850-1,000 cr food business by FY24"We will continue to launch a significant aggressive innovation programme under the brand Saffola in line with our aspiration to create Rs ...
- Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
- Marico to give 'pure honey certificates'The packaged honey category has been in the midst of controversy in recent weeks, after research and advocacy organisation Centre for Scien...
- Dabur files case against Marico, alleges rival copied packaging, bottle for Saffola HoneyBarely weeks after its launch of Saffola Honey, rival Darbur has filed a case in the Delhi High Court alleging that the Mumbai rival has “i...
- Unhealthy competition? Olive oil producers complain to food regulator against Marico's Saffola adThe letters, sent to ASCI and FSSAI said that Marico’s ad for Saffola Total that it protects better than olive oil is misleading.
- Indian Olive Association writes to ASCI claiming 'non compliance' by MaricoIndian Olive Association complained to Advertising Standards Council of India that Saffola, Marico's flagship edible oil brand, hadn't stop...
- Marico withdraws plea in Delhi High Court against Adani WilmerThe court had said the advertisements simply compared the advantages of 'Fortune' over other similar products and it did not say that 'Saff...
- Marico to hike prices of 'Parachute' & 'Saffola'Marico today said it is looking at increasing the prices of its flagship hair oil brand 'Parachute' and edible oil brand 'Saffola' to offse...
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