While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...

Amazon Prime Video will add ads to its shows and films for Indian users in 2025. Users can choose an ad-free tier for a higher price. The c...

The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local c...

Sreeram was promoted to the position of country director in February 2023 following Gaurav Gandhi's elevation as Vice President of Asia Pac...

The new pricing is a significant drop from its ₹999/year and ₹99/month plans, which offered only Hollywood content. Unlike the existing pla...

Viacom18's JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs...

The Re-Education of Molly Singer is making its SVOD debut on Netflix in February 2024. The movie arrived on Netflix after its debut in sele...

"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...

AVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...

Jehil Thakkar, partner, media and entertainment sector leader, Deloitte India, said, "The hybrid model offers a balancing act, providing ac...

Sushant Sreeram, currently Director of the Subscription Video on Demand (SVOD) Business, will be elevated to the position of Country Direct...

Rohit Jain, MD, Lionsgate South Asia, said the Indian SVOD market has 50–60 million paying subscribers, and the number of such customers is...

The Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...

Disney+ overtook Hulu Japan to become the third-largest streamer in the country. Japan added 1.1 million net new SVOD subscriptions during ...

A recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently (in 2019), ...