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SVOD SUBSCRIPTIONS
Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...- Drishyam 3 OTT release new details: When and where to watch Mohanlal, Jeetu Joseph's Malayalam thriller movie after its theatrical runMohanlal's highly anticipated Drishyam 3 is all set for a May 21, 2026, release. The film's advance bookings are exceptionally strong, alre...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Ahead of IPL season, JioStar wants Jio, Airtel, and Vodafone Idea to bundle its subscription with data plansJioStar is negotiating with major telecom operators to bundle its streaming platform's subscriptions with their data plans ahead of IPL 202...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- Prime Video to launch ad-free subscription tier at higher price in IndiaAmazon Prime Video will add ads to its shows and films for Indian users in 2025. Users can choose an ad-free tier for a higher price. The c...
- Video on demand category generated $1.04 billion in revenues during H1 2024The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local c...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- Walt Disney to acquire Comcast's 33% stake in Hulu for $8.61 billionThe Walt Disney Company is set to acquire Comcast Corporation's 33% stake in Hulu, the streaming platform, for $8.61 billion, valuing Hulu ...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Prime Video elevates Gaurav Gandhi to VP, APACSushant Sreeram, currently Director of the Subscription Video on Demand (SVOD) Business, will be elevated to the position of Country Direct...
- India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...
- Disney+ triggers Japanese streaming market's expansion in Q3, says report. Details hereDisney+ overtook Hulu Japan to become the third-largest streamer in the country. Japan added 1.1 million net new SVOD subscriptions during ...
- Indian streaming industry expected to grow $13-15 billion over the next decadeThe OTT (over-the-top) industry is constantly growing and is one of the most competitive amongst emerging markets with over 40 players repr...
- Netflix India reduces prices across its streaming plansThe company has reduced its popular mobile plan to Rs 149/month from Rs 199/month. The basic plan now costs Rs 199/M instead of Rs 499/mont...
- India to overtake the US on time spent on digital videosA recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently (in 2019), ...
- Online videos gaining edge over TV in India: ReportThis is a result of ever-increasing digitization, availability of more digital video viewing platforms, and cheaper data tariffs
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