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SVOD SUBSCRIBERS
Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- JioCinema business head Ferzad Palia to step downFerzad Palia, the Business Head of JioCinema, is stepping down from his position after a long tenure at Viacom18. Palia played a crucial ro...
- Prime Video to launch ad-free subscription tier at higher price in IndiaAmazon Prime Video will add ads to its shows and films for Indian users in 2025. Users can choose an ad-free tier for a higher price. The c...
- Video on demand category generated $1.04 billion in revenues during H1 2024The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local c...
- Indian OTT universe grew 14% to 547 million in 2024: OrmaxAccording to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD sa...
- Sushant Sreeram quits Prime Video, set to join JioCinemaSreeram was promoted to the position of country director in February 2023 following Gaurav Gandhi's elevation as Vice President of Asia Pac...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- Korean streaming market flourishes despite consolidation concerns: StudyRecent research from Media Partners Asia (MPA) reveals a significant surge in South Korea's subscription video market, surpassing 19 millio...
- Walt Disney to acquire Comcast's 33% stake in Hulu for $8.61 billionThe Walt Disney Company is set to acquire Comcast Corporation's 33% stake in Hulu, the streaming platform, for $8.61 billion, valuing Hulu ...
- Prime Video elevates Gaurav Gandhi to VP, APACSushant Sreeram, currently Director of the Subscription Video on Demand (SVOD) Business, will be elevated to the position of Country Direct...
- Lionsgate Play targeting double-digit share in Indian OTT marketRohit Jain, MD, Lionsgate South Asia, said the Indian SVOD market has 50–60 million paying subscribers, and the number of such customers is...
- India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...
- Disney+ triggers Japanese streaming market's expansion in Q3, says report. Details hereDisney+ overtook Hulu Japan to become the third-largest streamer in the country. Japan added 1.1 million net new SVOD subscriptions during ...
- Netflix earnings to set the pace for 2022 streaming warsThe dominant streaming service reports fourth-quarter results on Thursday. Wall Street will watch for how many customers Netflix picked up ...
- Netflix India reduces prices across its streaming plansThe company has reduced its popular mobile plan to Rs 149/month from Rs 199/month. The basic plan now costs Rs 199/M instead of Rs 499/mont...
- India to overtake the US on time spent on digital videosA recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently (in 2019), ...
- Online videos gaining edge over TV in India: ReportThis is a result of ever-increasing digitization, availability of more digital video viewing platforms, and cheaper data tariffs
- Star India rejigs Hotstar service to drive growthHotstar had received Rs 516 crore in funding in July from Star US Holdings, and has plans to increase investment in original content. The s...
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