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SVOD MARKET GROWTH
Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- Sushant Sreeram quits Prime Video, set to join JioCinemaSreeram was promoted to the position of country director in February 2023 following Gaurav Gandhi's elevation as Vice President of Asia Pac...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- India's TV, digital video revenues are projected to reach $17 billion by 2028In 2023, the report said the APAC video industry posted 5.5% growth, reaching $145 billion, primarily due to a 13% increase in online video...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Subscription video-on-demand may grow faster than ad-led platforms, says DeloitteJehil Thakkar, partner, media and entertainment sector leader, Deloitte India, said, "The hybrid model offers a balancing act, providing ac...
- Prime Video elevates Gaurav Gandhi to VP, APACSushant Sreeram, currently Director of the Subscription Video on Demand (SVOD) Business, will be elevated to the position of Country Direct...
- India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...
- Disney+ triggers Japanese streaming market's expansion in Q3, says report. Details hereDisney+ overtook Hulu Japan to become the third-largest streamer in the country. Japan added 1.1 million net new SVOD subscriptions during ...
- Indian streaming industry expected to grow $13-15 billion over the next decadeThe OTT (over-the-top) industry is constantly growing and is one of the most competitive amongst emerging markets with over 40 players repr...
- Netflix India reduces prices across its streaming plansThe company has reduced its popular mobile plan to Rs 149/month from Rs 199/month. The basic plan now costs Rs 199/M instead of Rs 499/mont...
- Lionsgate expands South Asia MD Rohit Jain’s role to cover emerging Asian marketsJain has been leading the India operations of Lionsgate since it opened its first office in India in 2018. He has overseen the growth of it...
- Urban India shows massive jump in video on demand consumptionOut of 294 million video users, 62 million have access to paid content OTT, while 278 million watch ad-supported free content.
- India to overtake the US on time spent on digital videosA recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently (in 2019), ...
- Star India rejigs Hotstar service to drive growthHotstar had received Rs 516 crore in funding in July from Star US Holdings, and has plans to increase investment in original content. The s...
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