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SVOD MARKET
Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...- IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Aamir Khan's film goes pay-per-view on YouTube, gives OTT giants a missAamir Khan Productions is experimenting with a pay-per-view release of 'Sitaare Zameen Par' on YouTube, bypassing traditional streaming pla...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- Sushant Sreeram quits Prime Video, set to join JioCinemaSreeram was promoted to the position of country director in February 2023 following Gaurav Gandhi's elevation as Vice President of Asia Pac...
- JioCinema may disrupt SVOD market with low pricing planThe new pricing is a significant drop from its ₹999/year and ₹99/month plans, which offered only Hollywood content. Unlike the existing pla...
- JioCinema set to disrupt SVOD market with Rs 29 per month subscription packViacom18's JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs...
- India's TV, digital video revenues are projected to reach $17 billion by 2028In 2023, the report said the APAC video industry posted 5.5% growth, reaching $145 billion, primarily due to a 13% increase in online video...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Subscription video-on-demand may grow faster than ad-led platforms, says DeloitteJehil Thakkar, partner, media and entertainment sector leader, Deloitte India, said, "The hybrid model offers a balancing act, providing ac...
- Prime Video elevates Gaurav Gandhi to VP, APACSushant Sreeram, currently Director of the Subscription Video on Demand (SVOD) Business, will be elevated to the position of Country Direct...
- Lionsgate Play targeting double-digit share in Indian OTT marketRohit Jain, MD, Lionsgate South Asia, said the Indian SVOD market has 50–60 million paying subscribers, and the number of such customers is...
- India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...
- Disney+ triggers Japanese streaming market's expansion in Q3, says report. Details hereDisney+ overtook Hulu Japan to become the third-largest streamer in the country. Japan added 1.1 million net new SVOD subscriptions during ...
- Indian streaming industry expected to grow $13-15 billion over the next decadeThe OTT (over-the-top) industry is constantly growing and is one of the most competitive amongst emerging markets with over 40 players repr...
- India to overtake the US on time spent on digital videosA recent eMarketer forecast says India is likely to overtake the US in terms of time spent on digital videos in 2020. Currently (in 2019), ...
- Viacom to launch video-on-demand service soonViacom18 is ready to enter the Indian over-the-top (OTT) video streaming space with the launch of ‘VOOT’ by the end of this month.
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