Creative canvas gets a strong AI brush-strokeWith tools like Canva, Jasper, ElevenLabs and Runway gaining millions of users, creators can now scale content across formats and languages...
28 Oct, 2025, 06.00 AM IST
Rise of Generative Engine Optimisation: The future of digital marketing in an AI-driven worldThe rise of AI-powered search is prompting a surge in Generative Engine Optimisation (GEO) training, as traditional SEO methods become less...
31 Aug, 2025, 08.25 AM IST
6 career paths to pursue after a degree in marketingDigitalization and social media have transformed marketing, creating new job opportunities. A marketing degree offers versatility, opening ...
01 Dec, 2024, 12.59 PM IST
6 career paths that didn’t exist a decade ago but are now creating hiring opportunitiesOver the past decade, advances in technology birthed career paths that were once unimaginable. Roles like content creators, telemedicine ph...
20 Aug, 2024, 02.26 PM IST
Want to become a social media marketer? Here’s a quick guideThe demand for social media marketers is increasing as businesses invest in building their presence on social media. To stand out in the co...
24 Sep, 2023, 06.41 PM IST
How to Become a Web MarketerA web marketer is an expert in digital marketing who uses various strategies to promote a company's website and increase traffic. Their res...
01 Sep, 2023, 05.26 PM IST
How to Become a Search Marketing StrategistSearch marketing strategists are responsible for improving a company's online visibility through search engine optimization. They work with...
25 Aug, 2023, 05.37 PM IST
How to Become a Content DeveloperContent Developers are responsible for researching, organizing, composing, and editing web content for front-end web development and market...
24 Aug, 2023, 07.45 PM IST
From Openings to Salaries: India's Dynamic Digital Marketing SceneIndia's digital marketing industry is experiencing significant growth, offering great opportunities for businesses. With a large population...
23 Aug, 2023, 01.14 PM IST
ET MSME Day 2023: How new-age small businesses are using AI, automation as part of their marketing strategyIn this new era of social commerce, the new-age small businesses are not shying away from embracing the benefits of Artificial Intelligence...
21 Jun, 2023, 12.05 PM IST
The art and science of a CMO role in 202390% of the CMOs are increasing communications about brand purpose and values. This seems critical given the constant barrage of content fro...
23 Mar, 2023, 11.53 AM IST
Alarm over fake ID-printing websites using customer data for cyber fraudAccording to the report by Bengaluru-based CloudSEK, these websites offer to make physical identity cards like Aadhaar, PAN, driving licenc...
09 Oct, 2022, 06.05 PM IST
Nestle India retains Zenith for its ₹700-cr media accountJai Lala, CEO of Zenith India, confirmed the development. "We are delighted that Nestle has once again chosen us as their media partner and...
31 May, 2022, 12.28 AM IST
Python, digital marketing, and web development popular among students: SurveyInternshala Trainings, the e-learning arm of Internshala, has brought out a report highlighting the major skills that Indian students learn...
25 Dec, 2020, 10.16 AM IST
New-age popularity hack: 'How I got more Twitter followers with just Rs 455'One online transaction, and boom, my three-day-old account posting bland missives on interior design had 1,015 followers.
19 Mar, 2018, 03.55 PM IST
Socially-mobile firms have finger on pulseStartups struggle with SM engagement due to nascent stage of their “brand”. However, the sooner they incorporate usage of SM tools, the gre...
01 Feb, 2018, 09.16 AM IST
- Buy domain name, populate it & link to blogs for fame on Google, says Clay
SEO is being increasingly used by companies to vault a topic to the top of a search or push a negative news item out of the first page.
03 Aug, 2010, 02.08 AM IST