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Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.
- Dollar pressure, PM’s appeal may shift Indian tourists towards domestic travel: Atul ThakkarIndian outbound travel may see a temporary slowdown due to rising currency pressures and recent government remarks, prompting travellers to...
- Creative canvas gets a strong AI brush-strokeWith tools like Canva, Jasper, ElevenLabs and Runway gaining millions of users, creators can now scale content across formats and languages...
- Rise of Generative Engine Optimisation: The future of digital marketing in an AI-driven worldThe rise of AI-powered search is prompting a surge in Generative Engine Optimisation (GEO) training, as traditional SEO methods become less...
- 6 career paths to pursue after a degree in marketingDigitalization and social media have transformed marketing, creating new job opportunities. A marketing degree offers versatility, opening ...
- 6 career paths that didn’t exist a decade ago but are now creating hiring opportunitiesOver the past decade, advances in technology birthed career paths that were once unimaginable. Roles like content creators, telemedicine ph...
- Want to become a social media marketer? Here’s a quick guideThe demand for social media marketers is increasing as businesses invest in building their presence on social media. To stand out in the co...
- How to Become a Web MarketerA web marketer is an expert in digital marketing who uses various strategies to promote a company's website and increase traffic. Their res...
- How to Become a Search Marketing StrategistSearch marketing strategists are responsible for improving a company's online visibility through search engine optimization. They work with...
- How to Become a Content DeveloperContent Developers are responsible for researching, organizing, composing, and editing web content for front-end web development and market...
- From Openings to Salaries: India's Dynamic Digital Marketing SceneIndia's digital marketing industry is experiencing significant growth, offering great opportunities for businesses. With a large population...
- ET MSME Day 2023: How new-age small businesses are using AI, automation as part of their marketing strategyIn this new era of social commerce, the new-age small businesses are not shying away from embracing the benefits of Artificial Intelligence...
- The art and science of a CMO role in 202390% of the CMOs are increasing communications about brand purpose and values. This seems critical given the constant barrage of content fro...
- Alarm over fake ID-printing websites using customer data for cyber fraudAccording to the report by Bengaluru-based CloudSEK, these websites offer to make physical identity cards like Aadhaar, PAN, driving licenc...
- Nestle India retains Zenith for its ₹700-cr media accountJai Lala, CEO of Zenith India, confirmed the development. "We are delighted that Nestle has once again chosen us as their media partner and...
- Python, digital marketing, and web development popular among students: SurveyInternshala Trainings, the e-learning arm of Internshala, has brought out a report highlighting the major skills that Indian students learn...
- New-age popularity hack: 'How I got more Twitter followers with just Rs 455'One online transaction, and boom, my three-day-old account posting bland missives on interior design had 1,015 followers.
- Socially-mobile firms have finger on pulseStartups struggle with SM engagement due to nascent stage of their “brand”. However, the sooner they incorporate usage of SM tools, the gre...
- Buy domain name, populate it & link to blogs for fame on Google, says ClaySEO is being increasingly used by companies to vault a topic to the top of a search or push a negative news item out of the first page.
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