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ROOH AFZA
Rooh afza a fruit drink, eligible for lower VAT: Supreme CourtIn a key tax ruling, the Supreme Court classified Hamdard’s popular beverage ‘Sharbat Rooh Afza’ as a fruit drink. As a result, it is liabl...- Delhi HC closes case after Ramdev pledges no more offensive remarks against Rooh AfzaThe Delhi High Court concluded a case involving Yoga guru Ramdev. This followed Ramdev's commitment to refrain from making derogatory state...
- Sharbat Jihad: Baba Ramdev assures Delhi HC of not posting offensive content against HamdardYoga guru Ramdev assured the Delhi High Court he would not issue disparaging statements against Hamdard's Rooh Afza. This followed his "sha...
- Patanjali Ayurved co-founder Ramdev to pull down Rooh Afza video after Delhi HC's contempt warningThe Delhi High Court has warned Ramdev of contempt proceedings for allegedly disobeying earlier orders regarding disparaging remarks agains...
- 'Sharbat jihad' row: Delhi High Court says Baba Ramdev is 'not in control of anyone' & 'lives in his own world'The Delhi High Court on Thursday expressed its intent to issue a contempt notice to Yoga guru Ramdev for allegedly defying its order to wit...
- Namita Thapar vs Baba Ramdev: Shark Tank judge calls out controversial marketing tactics amid 'Sharbat' controversyNamita Thapar, Executive Director of Emcure Pharmaceuticals, has criticized Baba Ramdev for his controversial "sharbat jihad" remarks made ...
- Patanjali agrees to withdraw 'sharbat jihad' ads after Delhi HC rebuke over communal remarksThe Delhi High Court criticized Baba Ramdev for communal slurs in Patanjali's ads. The court directed Patanjali Foods to remove videos disp...
- 'Sharbat jihad' row: Delhi HC slams Baba Ramdev's 'indefensible' Rooh Afza remarks, asks to take down social media postsThe Delhi High Court reprimanded Baba Ramdev for using the term 'Sharbat Jihad' in an advertisement promoting Patanjali Foods' sharbat, fol...
- SC says Rooh Afza has a well-established brand, upholds Delhi HC order restraining sale of Dil AfzaThe high court, in its order, had restrained the manufacture and sale of 'Dil Afza' after Hamdard Dawakhana had alleged trademark infringem...
- RoohAfza Fusion: Hamdard Laboratories India enters ready-to-drink segmentThe company said it has launched RoohAfza Fusion with real fruit juices in five flavours of litchi, lemon, orange, pineapple and mango in a...
- RoohAfza back in market after temporary shortage: Hamdard LaboratoriesEarlier, some media reports suggested that the reason behind supply shortage could be a rift amongst RoohAfza founder's family and not herb...
- Rooh Afza disappears from market as Ramzaan fast beginsHamdard Labs, maker of Rooh Afza syrup, says shortage of some key herbal ingredients led to supply constraints.
- Hamdard Laboratories, Barista Coffee Company announce strategic tie-upHamdard chief sales & marketing officer Mansoor Ali said: “This is part of the transformational phase, and a key focus is to establish a co...
- Hamdard taps youth with Rs 7000cr ready-to-drink segmentThe company leveraged its existing strong summer drink concentra brand RoohAfza that generates about 40 per cent of the FMCG's topline clos...
- RoohAfza forays in ready-to-drink space; to compete head-on with Real, TropicanaThe company said the brand extension is a fusion of fruit juice and with RoohAfza in 200-ml Tetrapaks in multiple flavours.
- Hamdard eyes Rs 1,000 crore sales in 3 yearsThe over 100-year-old company is also planning to enter new segments such as cosmetics while it is looking to set up greenfield plant for i...
- Rooh Afza may Come in New avatar in Hamdard makeoverThe 110-year old unlisted herbal products company is revamping to keep up with intense competition in spaces it operates in.
- The sherbet, redolent of roses and almonds, and sharing kinship with the chic sorbetThe Mughals used to have a drink of red wine from Shiraz mixed with rose sherbet. Mixing sherbet and wine may sound scandalous, but that is...
- From masala chai to chai latte: When desis return as international hitsIt was not at all surprising that masala chai was welcomed back to India as the more pricey foreign-returned chai latte, even blasphemously...
- Hamdard overhauling business to double sales in 3 years: Mansoor AliThe company, which was a waqf, or non-profit, till recently, plans to introduce new products and pack sizes, extend its popular brands into...
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