How India’s motorman is plotting to turn Royal Enfield into a global leaderSiddhartha Lal turned around a struggling, loss-making company that was on the verge of closure when he took over in 1999.
Can the oldest global motorcycle brand become sexy & cool to draw in a younger audience?From a positioning point of view, the company had a tough challenge - its flagship resonated with a slightly older and non-urban audience.
Travel trend alert! Biking trips picking up pace in IndiaLike a pack of wolves with strong determination and tremendous sense of bonding, biker groups are on the rise.
- Arsenal v Manchester United: post game reaction – fans’ view
US-SOCCER-ENGLAND-ARS-MUN-FANS:Arsenal v Manchester United: post game reaction – fans’ view
Ab mera kya hoga?My campaign got me on the news pages, didn’t it? Even my defeat was newsworthy. Tum batao doctor — how many ‘losers’ get publicity?
- VF-Arvind Brands doffs Hero, Riders & Lee Youth
US-Indian apparel joint venture VF-Arvind Brands is about to pull the plug on three of its international brands, citing a slower-than-expec...
- Team owners plan big in 2nd season of IPL
Franchisee owners are exploring avenues such as maximising sponsorship revenues and extensive brand building on localised platforms. Busine...
- City gets a high dose of Mahi
Only Kapil Dev and his Devils can really feel what Dhoni and his boys experienced as India's new superstars descended on the city.