Coca-Cola is one of the six global sponsors of the football tournament. Others include Anheuser-Busch (Budweiser), McDonald’s and Vivo.

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Globally, just like many consumer packaged firms like Unilever and Procter & Gamble, Coca-Cola is increasing its diversity ratio.

Coca-Cola is promoting an ancient Indian art form to drive home its global message of optimism.

Coca-Cola India on Tuesday forayed into the dairy segment by launching milk-based beverage, Maaza Milky Delite.

Global beverages giant Coca-Cola marked its entry in the dairy segment with the launch of a milk-based mango drink. Maaza Milky Delite

The scorching summer this year has ensured a strong double-digit growth for soft drink companies, with the biggest grosser being the new le...

Ricardo Fort, Coca-Cola India vice-president marketing, shares his thoughts on portfolio expansion, the AC Nielsen controversy, bridging th...

Brand Equity now learns from sources within the company that Ricardo Fort, currently director, marketing, Coca-Cola Brazil, will be filling...