World Kabaddi League in top-5 sporting propertiesTitle sponsors, Wave Infratech, earned maximum visibility and ROI with 45 per cent of share compared to all the other sponsors exhibited du...
14 Jan, 2015, 12.57 PM IST
Thanks to Lance Armstrong, sponsoring a Tour de France team has become 50% cheaper“If you compare cycling to other sponsorship properties, than cycling offers still a lot of value for money, particularly if you are a comp...
29 Jul, 2014, 02.00 AM IST
PepsiCo bats for IPL, Coke votes for LS pollsRural markets account for one-third of the total sales of Coca-Cola. Going by urbanization trends in India, this contribution is likely to ...
13 Mar, 2014, 09.43 AM IST