World Kabaddi League in top-5 sporting propertiesTitle sponsors, Wave Infratech, earned maximum visibility and ROI with 45 per cent of share compared to all the other sponsors exhibited du...
Thanks to Lance Armstrong, sponsoring a Tour de France team has become 50% cheaper“If you compare cycling to other sponsorship properties, than cycling offers still a lot of value for money, particularly if you are a comp...
PepsiCo bats for IPL, Coke votes for LS pollsRural markets account for one-third of the total sales of Coca-Cola. Going by urbanization trends in India, this contribution is likely to ...