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Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- Euro 2016: 10 European footballers being chased by world's biggest sponsorsRonaldo pulls in a meteoric $34 million to $39 million in sponsorship revenue each year, the vast majority of that coming from Nike.
- World Kabaddi League in top-5 sporting propertiesTitle sponsors, Wave Infratech, earned maximum visibility and ROI with 45 per cent of share compared to all the other sponsors exhibited du...
- Thanks to Lance Armstrong, sponsoring a Tour de France team has become 50% cheaper“If you compare cycling to other sponsorship properties, than cycling offers still a lot of value for money, particularly if you are a comp...
- PepsiCo bats for IPL, Coke votes for LS pollsRural markets account for one-third of the total sales of Coca-Cola. Going by urbanization trends in India, this contribution is likely to ...
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