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REDSEER GEN X CONSUMER REPORT
Gen Z employee ignores 20 calls of boss at 2 AM after server crash. Her reply stuns the furious bossIn a striking incident that has caught public attention, a Gen Z systems administrator took a stand against an unexpected on-call policy. A...- Oppo Reno 16, Reno 16c launched in India: Check price, battery, camera, specs and sale dateOppo has launched its new Reno 16 and Reno 16c smartphones in India, expanding its mid-range offerings. The Reno 16 boasts a Snapdragon 7 G...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Elon Musk denies WSJ report that SpaceX showed AI handset prototype before IPOThe Journal had reported, citing people familiar with the matter, that the prototype handset-like device was designed to run on a proprie...
- 'Just mention Zoho and get discount on Microsoft Office license': Sridhar Vembu says India will catch up in AIZoho founder Sridhar Vembu shared an anecdote where a customer secured a 90% discount on Microsoft Office licenses after mentioning Zoho as...
- Household sector debt climbs to 45.5 pc of GDP in Sep 2025: RBI reportHousehold debt has climbed to 45.5% of India's GDP, driven by a surge in non-housing retail loans, now making up over half of total borrowi...
- HR said every late minute means 10 minutes extra work. Gen Z employee found a loopholeA new office policy designed to curb lateness backfired spectacularly when a Gen Z employee cleverly used its own logic to justify leaving ...
- Along came an alien prompt: A day in the life of a software engineerThe role of an IT engineer has been rewritten over the past two years. Against the backdrop of persistent layoff fears, ET speaks to a cros...
- How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...
- Used-car market enters new era: Why more Indians are choosing used cars despite rising incomesIndia's used car market is booming, projected to hit $70 billion by FY31 as buyers increasingly choose pre-owned vehicles for value and sma...
- Gen Z vs Indian parents: Should today's youth struggle just because their parents had to? Man questions 'romanticizing poverty' attitudeA viral X post has sparked a conversation about whether Gen Z should be expected to face the same struggles as previous generations. The po...
- 'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection spanEntrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...
- ‘What is a vibe?’: Actor Anupam Kher offers a simple take on the popular Gen Z termVeteran actor Anupam Kher humorously tackled the Gen Z term 'vibe,' admitting he's still deciphering its meaning. Sharing photos, he sugges...
- ITC's packaged foods business crosses $2 billion in revenueITC's packaged food business soared past $2 billion in FY26, with overall FMCG consumer spending reaching Rs 37,000 crore. This growth was ...
- Crude at $65, consumption boom, and the Rupee's new shield: Dinshaw Irani's big market callsIndia's economic headwinds are easing, with falling crude oil prices and a stabilizing rupee poised to boost the market. Helios Mutual Fund...
- Musk's SpaceX targets US consumers with Starlink mobile service push, FT reportsSpaceX is reportedly planning a direct-to-consumer Starlink mobile service in the US, potentially challenging giants like Verizon and AT&T....
- Over 78% of firms expect AI agents to handle customer support within 18 months, Adobe findsIndian businesses are racing towards AI-powered customer support, with nearly 78% expecting AI agents to handle interactions soon. However,...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
- India's beauty, personal care market seen at $39 billion by 2030: FlipkartIndia's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a s...
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