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REALME BRAND AMBASSADOR
Russia is the test of Europe's strategic autonomyEuropean ambassadors' visit to Moscow to discuss ending the Ukraine invasion proved futile, highlighting Europe's geopolitical challenges. ...- Realme appoints Vicky Kaushal as ambassador for smartphonesRealme has announced actor Vicky Kaushal as its brand ambassador for smartphones. The company is set to launch the realme 15 Series on July...
- German Ambassador Philipp Ackermann celebrates new EV switch with 'nimbu-mirchi and coconut'German Ambassador to India, Philipp Ackermann, recently celebrated the purchase of a BMW i7 electric vehicle, blending his commitment to su...
- Puma signs Ibrahim Ali Khan Pataudi as brand ambassadorPuma India appoints Ibrahim Ali Khan Pataudi as ambassador, emphasizing his sports and cinema legacy. He will represent Puma in sports-insp...
- Ethnic brand Libas partners GoKwik to expand its direct to consumer footprintEthnic fashion brand Libas partners with eCommerce enabler GoKwik to enhance its direct-to-consumer (D2C) presence and drive growth. Utiliz...
- New-age endorsement deals: Virtual influencers now making real moneyAccording to industry experts, virtual influencers with a following of 200,000-400,000 can make Rs 5-10 lakh per campaign against Rs 40,000...
- Fire-Boltt retains market leadership position with 23.6% market share in Indian smartwatch marketFire-Boltt, a homegrown smart wearable brand, has maintained its top spot in the Indian smartwatch market with 23.6% market share in Q3 202...
- Chinese smartphone companies reboot as rivals creep up the screenExperts feel that this is also a good time for new entrants such as Nothing and Google to get a foothold with relatively lower entry barrie...
- Discounts, promos help smartphone cos cut inventory ahead of festivalsThe inventory has come down significantly from the 12-13 weeks' pile-up by the end of the March quarter as a result of aggressive promotion...
- boAt plans to float Rs 3,500-crore IPOUS based private equity fund Warburg Pincus is the largest investor in boAt with holding close to 30% stake. Other investors include Qualco...
- Electronics brand boAt plans to float Rs 3,500-crore IPOWarburg Pincus, a US-based private equity fund, is the largest investor in boAt. It holds nearly 30% stake. Qualcomm Ventures and Fireside ...
- Chinese brands, endorsers may go slow on promotions; some pull out ads, some plan to play up make-in-India credentialsChinese brands and celebrities endorsing them run the risk of the anti-China sentiment if they go all out to promote brands in the prevaili...
- Realme names Shraddha Kapoor as brand ambassador of smart products“We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable cha...
- Realme names Salman Khan as brand ambassadorThis is the first time Salman Khan has collaborated with a smartphone brand in India. Other popular brands such as Oppo, Vivo and Xiaomi ha...
- Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad worldThe two young Bollywood actors have signed up close to a dozen brands each over the past six months, probably matching the pace at which th...
- Vivo’s market share doubles in January-March quarterChinese company’s share rises to 12% from 6% a year ago; Xiaomi, Samsung growth slows.
- Vivo India revenue surges 78%, crosses Rs10k crore mark in FY18Vivo, which is also the country’s third largest smartphone brand by shipment share, posted India sales of Rs 11,179.3 crore in the fiscal e...
- Anti-India editorial in Maldives paper sparks political rowThe opposition led by the Maldivian Democratic Party (MDP) believes this latest display of hostility should alert India about the dangers o...
- Yakult Danone India launches its health drink in GoaYakult was launched in India in 2008 and has operations in Delhi NCR, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Kolkata, Lucknow, Jaip...
- Big B's 'poison' comment on Pepsi:Celebs should follow do-no-harm policy even after contract endsThe media could also play a useful role to reinforce discipline: minute scrutiny of contra-brand behaviour would make celebrities mindful o...
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