Most FMCG companies cut down advertising spends during the June quarter, but Amul doubled it - a strategy that paid off.

Unlike other consumer brands, which curtailed or stopped all advertising during April and May, Amul upped the ante.

The cacophonous physical world has been replaced by a virtual life — streaming via cable, broadband and 4G.

'Ramayan' concluded the rerun on April 18.

TV audiences grew as the entire country came under a lockdown from March 25. Initially, news and movies were the prime genres which were dr...

While ‘Ramayan’ has clocked highest viewership for any show on a Hindi GEC in recent times, due to ‘Mahabharat’ DD Bharati entered in the t...

The consumption during the week was at 1.22 trillion minutes, still 38% higher than pre-Covid19 time (January 11-31). Last week, the total ...

To fully appreciate the significance of this moment, consider the following facts shared by the Broadcast Audience Council of India (Barc) ...

The latest TV and smartphone consumption report by BARC India and Nielsen shows that compared with the pre-Covid-19 period (January 11-31),...

Confined to her home during the lockdown, Gwalior-based 37-year old Mansha Kasture is reliving childhood memories with her 8 year-old daugh...

The Hindu mythology show was relaunched last Saturday to beat lockdown blues.

Analysts believe that the stock of Zee Entertainment Enterprise has limited upside to due to increase in programming hours and new investme...