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RAMAYAN VIEWERSHIP
How Ramanand Sagar’s ‘Ramayan’ made an entire nation fall in love with the Hindu epic all over againAs the subject of Lord Ram and his birthplace becomes the talk of the town again, here are a few interesting facts about the TV show, that,...- CSK-GT IPL playoffs: Virender Sehwag, Mohammad Kaif rave about MS Dhoni's captaincy, hail winning moves by 'Grandmaster of T20 cricket'Mahendra Singh Dhoni's brilliance as a captain led Chennai Super Kings (CSK) to reach the Indian Premier League (IPL) finals, beating Gujar...
- TV viewership rises 9% in 2020 on COVID-19 pandemicNews, where BARC's own record came in for a lot of scrutiny with the arrest of its former chief executive Partho Dasgupta leading to a stop...
- Five strategy lessons that FMCG companies can imbibe from AmulMost FMCG companies cut down advertising spends during the June quarter, but Amul doubled it - a strategy that paid off.
- Amul doubles marketing spends during lockdownUnlike other consumer brands, which curtailed or stopped all advertising during April and May, Amul upped the ante.
- India's changed media consumption habits may remain post lockdownThe cacophonous physical world has been replaced by a virtual life — streaming via cable, broadband and 4G.
- 'Ramayan' becomes most viewed entertainment programme globally, sets world record with 7.7 cr viewership'Ramayan' concluded the rerun on April 18.
- After 5 weeks of steady gains, TV viewership declinesTV audiences grew as the entire country came under a lockdown from March 25. Initially, news and movies were the prime genres which were dr...
- India Lockdown: Mythology shows on TV pay offWhile ‘Ramayan’ has clocked highest viewership for any show on a Hindi GEC in recent times, due to ‘Mahabharat’ DD Bharati entered in the t...
- TV ad volumes drop 26% in 3rd week of lockdown, viewership dips 3%The consumption during the week was at 1.22 trillion minutes, still 38% higher than pre-Covid19 time (January 11-31). Last week, the total ...
- View: Gather around to watch from homeTo fully appreciate the significance of this moment, consider the following facts shared by the Broadcast Audience Council of India (Barc) ...
- India records highest TV consumption in a week with total time spent of 1.27 trillion minutesThe latest TV and smartphone consumption report by BARC India and Nielsen shows that compared with the pre-Covid-19 period (January 11-31),...
- With no fresh content, broadcasters rely on old classics, web shows to entertain viewersConfined to her home during the lockdown, Gwalior-based 37-year old Mansha Kasture is reliving childhood memories with her 8 year-old daugh...
- 3-decade-old 'Ramayan' a hit, garners 170 mn viewers in 4 showsThe Hindu mythology show was relaunched last Saturday to beat lockdown blues.
- Zee Entertainment Enterprise has limited upside in the coming monthsAnalysts believe that the stock of Zee Entertainment Enterprise has limited upside to due to increase in programming hours and new investme...
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