You swipe right to seek love on the internet, but how do online dating companies make money in India?

The council includes heads of the Dentsu Aegis Network companies in India and is chaired by Bhasin. The company has 1700 employees.

According to social media agency Autumn Worldwide, the movement to support net neutrality has become the most debated subject in the past f...

YouTube has banned content creators from directly tying up with advertisers and mandated its users to disclose commercial tie-ups.

Dentsu has acquired WATConsult, a fullservice digital and social media agency launched by Rajiv Dingra in 2006.

The company on Saturday issued a mailer to all its clients in Delhi with the hashtag #BringUberBack, inviting users to sign a petition supp...

In the last 15 days, there have been just about 70,000 mentions of the soccer league on social media, most of them on Twitter, say social m...

Brands around the world have made several faux pas on social media in recent times, and in many cases they pay a big price by losing custom...

Top consumer companies are now cold-shouldering their traditional ad agencies to tap social media marketing agencies.

For some it's still work in progress, but that they are steadfast in their belief that this is the 'right' thing to do has propelled them o...

A deep-dive into a person’s social-media profile is not always profitable, points out Surabhi Gandhi, co-founder of recruitment firm Teamle...

Here are 8 tips for movie stars, politicians, sportspersons and CEOs to keep in mind when on the microblogging site:

With over 100 mn Indians on FB, Twitter, LinkedIN, marketers are convinced this is a viable way to engage with consumers.

Online space today has lend itself to a number of business models, from startups to well-entrenched brick-and-mortar brands everybody has r...