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RAJIV DINGRA
ReBid launches agentic AI-powered tool to benchmark creative performanceReBid introduces a new AI tool to help brands understand competitor advertising. This technology analyzes ads across platforms like Meta an...
From age checks to ad limits: Experts outline impact of DPDP Rules on gamingThe Digital Personal Data Protection (DPDP) Rules, 2025, may fundamentally change how gaming firms operate, with experts warning that platf...
RD&X Network signs Middle East’s hospitality player Jaz Hotel Group as a clientThe collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...
How online dating companies make money in IndiaYou swipe right to seek love on the internet, but how do online dating companies make money in India?
Dentsu Aegis Network India announces new executive councilThe council includes heads of the Dentsu Aegis Network companies in India and is chaired by Bhasin. The company has 1700 employees.
Raging net neutrality debate heats up Reditt, Twitter & Facebook foraAccording to social media agency Autumn Worldwide, the movement to support net neutrality has become the most debated subject in the past f...
YouTube bans content creators from tying up with advertisers without intimating the coYouTube has banned content creators from directly tying up with advertisers and mandated its users to disclose commercial tie-ups.
Dentsu acquires WATConsult at a valuation Rs 180-200 croreDentsu has acquired WATConsult, a fullservice digital and social media agency launched by Rajiv Dingra in 2006.
Uber invites users to sign online petition supporting its return, promises extra safety measuresThe company on Saturday issued a mailer to all its clients in Delhi with the hashtag #BringUberBack, inviting users to sign a petition supp...
Indian Super League fails to set social media on fireIn the last 15 days, there have been just about 70,000 mentions of the soccer league on social media, most of them on Twitter, say social m...
Managing social media is not a child's play; goof-ups can hurt brands badlyBrands around the world have made several faux pas on social media in recent times, and in many cases they pay a big price by losing custom...
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital adsTop consumer companies are now cold-shouldering their traditional ad agencies to tap social media marketing agencies.
India's best strategists: 15 dreamers who have translated their insight into realityFor some it's still work in progress, but that they are steadfast in their belief that this is the 'right' thing to do has propelled them o...
Sunday ET: Job market: Now your employer may well be playing big brother on social mediaA deep-dive into a person’s social-media profile is not always profitable, points out Surabhi Gandhi, co-founder of recruitment firm Teamle...
Eight ways to tweet without landing in a soupHere are 8 tips for movie stars, politicians, sportspersons and CEOs to keep in mind when on the microblogging site:
Companies target social media like Facebook, Twitter, LinkedIN for pitching consumersWith over 100 mn Indians on FB, Twitter, LinkedIN, marketers are convinced this is a viable way to engage with consumers.
- Online space not just for business; reputation also a major focus among brands
Online space today has lend itself to a number of business models, from startups to well-entrenched brick-and-mortar brands everybody has r...