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Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...- Super Over: How the IPL bowled over brands, billionaires and bored audiencesThe Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial c...
- Schneider Electric completes 60 years in India"This carbon-neutral yatra will cover the length and breadth of the country to create awareness around sustainable, digital and NextGen aut...