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RAHUL GYANCHANDANI
Rohit Surfactants plans to take HUL head on in premium category; aims to replicate 'Ghari' magic in urban landscape with 'UniWash'- Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
- How Ghari overtook FMCG majors Lux and Surf to be No. 2 detergent brand in quick time
- Price war between MNCs, growth of Ghari threatens small detergent with washoutA price war between MNCs and rapid growth of the Ghari brand across the country have washed hundreds of regional detergent brands out of th...22 Apr, 2011, 03.25 AM IST
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