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RAHUL GYANCHANDANI
Rohit Surfactants plans to take HUL head on in premium category; aims to replicate 'Ghari' magic in urban landscape with 'UniWash'At Rs 95 a kilo, the new product commands a 10% premium over competitors Rin and Tide’s basic variants and costs double as much as Ghari.- Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brandsThe new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide, the company said.
- How Ghari overtook FMCG majors Lux and Surf to be No. 2 detergent brand in quick timeIt took 15 years for Ghari to hit Rs 500 cr in sales. The next 10 years saw it adding another Rs 1,700 cr and be second only to Hindustan U...
- Price war between MNCs, growth of Ghari threatens small detergent with washoutA price war between MNCs and rapid growth of the Ghari brand across the country have washed hundreds of regional detergent brands out of th...
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