The biscuits and bread developed from the black rice would be rich in anti-oxidants, fibre and anti-aging properties.

Cola major Pepsi and two-wheeler maker Hero Honda have emerged as the two sponsors with the highest consumer recall during the cricket Worl...

As agencies across the country flock to Goa to celebrate Indian advertising, campaigns entered by agencies that are winning at the Creative...

Dhoni's on-screen presence in TV commercials equalled the combined share of Bollywood stars Shahrukh Khan (13%), Kareena Kapoor (9%) and Hr...

Our association with Brand Equity in sponsoring the COMPASS event is now in its third year. I would like to believe that together we have m...

The country's most glamorous sporting extravaganza, IPL, seems to have stolen the show from the ICC World Cup.

Media-buying companies that buy airtime worth crores of rupees for advertisers continue to view the Indian Premier League with unbridled en...

The shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the ...

According to an ET analysis, companies that splurged on advertising and marketing during the economic slowdown last year reported much high...

Advertisers, who had bet on India being the favourites till the semi-finals of T20 World Cup, are now seeking compensation from broadcaster...

As belts get tightened and marketing spends come under a microscope, marketers seek smarter and more scientific ways to measure the effecti...

The re-calibrated structure at GroupM’s media agency Mindshare is finally in place with Amin Lakhani becoming the new group head of The Exc...

The political soap around trust vote on July 22 gave as much entertainment value as some of the multi-crore family dramas & blockbuster gam...

The participation of star teams like Australia and England is important since this is a mini World Cup. If they pull out, it would have a d...

The Rs 12,103-crore Hindustan Lever (HLL) has put into place a reverse auction for part of its over Rs 1,200-core annual ad spend to get mo...

India’s disastrous World Cup showing has begun spilling over to ESPN and Nimbus - both of whom have cricket broadcast rights for the next e...

Wins and losses on the 22-yard strip of green is what excites the average viewer these days. The packed cricket action on the tube is costi...