Amin Lakhani to head The Exchange In India

The re-calibrated structure at GroupM���s media agency Mindshare is finally in place with Amin Lakhani becoming the new group head of The Exchange in India. Lakhani���s appointment comes after a series of other new placements in Mindshare over the past few months.

R Gowthaman, managing director of Mindshare India, confirmed the appointment to Brand Equity. ���It was crucial for us to pick from within the organisation and Amin, who is a seasoned campaigner, was the right choice. He has our clients��� confidence and the right skill set to match The Exchange���s philosophy that is to go beyond standard trading practices.

The vision is to move towards a non-transaction based model, to be a strategically value business and take our top 20 clients to the top of the value chain,��� he says.

Lakhani���s new mandate as head of The Exchange cuts across clients, geographies and media and top on the agenda is to ensure the focus remains on the value equation, accountability and a system that increases efficiency.

���This is just the beginning. It���s not going to be a cake-walk but we are experimenting and growing. A successful model will pave the way for others,��� he said.