Delshad Irani

Editor, ET

Stories by the author

• HUL's new marketing campaign and upcoming products in the pipeline

  
  10 Oct 2020 07:33 AM IST
• Mondelez, Marico, Spotify, HUL, Samsung, Hotstar and Discovery win in BE Marketing Awards 2020

  
  10 Oct 2020 03:14 AM IST
• Marketers need to engage through empathy: Salesforce’s Stephanie Buscemi

  
  12 Sep 2020 11:46 AM IST
• How marketers see the post-Covid world and the way forward

  
  25 Apr 2020 10:19 AM IST
• We see India as a bigger bet: Coca-Cola APAC chief

  
  10 Apr 2020 11:34 PM IST
• Publicis wins the media mandate for Hero Moto

  
  27 Dec 2019 09:25 AM IST
• Publicis will work on 'power of one' model to benefit our clients: Anupriya Acharya

  
  17 Dec 2019 09:46 AM IST
• Can marketing be a force for good?

  
  12 Nov 2019 01:00 PM IST
• Can #Boycott be good for business and brands?

  
  23 Mar 2019 12:33 PM IST
• Leo Burnett Orchard bags Ola account for brand marketing duties

  
  08 Feb 2019 07:28 AM IST
• Piyush Pandey named global chief creative officer of Ogilvy

  
  06 Dec 2018 06:45 AM IST
• Bobby Pawar Quits Publicis, to head Havas Group India

  
  27 Nov 2018 09:56 AM IST
• Remembering Alyque Padamsee: India's genius adman and storyteller

  
  17 Nov 2018 11:00 PM IST
• World has become more local: Tamara Ingram, CEO J. Walter Thompson

  
  16 Nov 2018 07:58 AM IST
• Ad agencies take decisive steps, many heads roll

  
  19 Oct 2018 07:06 AM IST
• Privacy Up-Settings: When 'private' becomes a selling point

  
  08 Sep 2018 11:55 AM IST
• India's oldest challenger brand: Can it learn new tricks?

  
  01 Aug 2018 11:47 AM IST
• The real story behind the video fuelling WhatsApp lynchings in India

  
  11 Jul 2018 02:03 PM IST
• Canned Lions: India had a good year with 69 shortlists, two Grand Prix and Asia’s first Lion of St Mark

  
  25 Jun 2018 07:21 AM IST
• Ogilvy India wins grand prix for ITC’s Savlon initiative

  
  22 Jun 2018 11:18 PM IST
• Want to tell smokers there’s an alternative: Philip Morris Global CEO

  
  22 Jun 2018 07:44 AM IST
• FCB India wins gold with Times Campaign

  
  22 Jun 2018 07:37 AM IST
• #MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival

  
  21 Jun 2018 10:57 AM IST
• ITC team wins Cannes Young Lions silver

  
  20 Jun 2018 11:38 PM IST
• McCann India strikes gold in creative ecommerce

  
  20 Jun 2018 11:28 PM IST
• Indian entries receive metals at the Cannes Lions Festival

  
  20 Jun 2018 10:40 AM IST
• We are the holding company of the Future: IPG’s Michael Roth

  
  20 Jun 2018 08:55 AM IST
• It's work more and play less for Cannes Lions this year

  
  19 Jun 2018 07:35 AM IST
• TBWA India bags Grand Prix for Good at the Cannes Lions

  
  19 Jun 2018 07:18 AM IST
• Cannes Lions Festival: India may have another good year

  
  18 Jun 2018 07:29 AM IST
• It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this year

  
  18 Jun 2018 07:24 AM IST
• Lessons in marketing: How brand Flipkart was built

  
  19 May 2018 09:41 AM IST
• Ad agency Scarecrow to become a part of M&C Saatchi

  
  10 Apr 2018 07:08 AM IST
• A brief history of the world's happiest boy

  
  24 Mar 2018 11:15 AM IST
• Vodafone, Idea may have a new brand name after merger

  
  12 Feb 2018 07:10 AM IST
• ​Here's how tea became a full-time passion for these two families

  
  27 Jan 2018 02:22 PM IST
• Khadi has a new champion in young startup DesiTude

  
  02 Dec 2017 12:00 PM IST
• Here's how you can get your wedding funded by brands

  
  15 Nov 2017 04:58 PM IST
• How an Italian chocolate became part of kuch meetha during Diwali

  
  21 Oct 2017 12:28 PM IST
• Furlenco uses a mix of functional and fun content to turn millennials into renters for life

  
  14 Oct 2017 12:28 PM IST
• 'The Kim Kardashian Principle' author on hate being a 'status symbol' and why shameless sells

  
  31 May 2017 05:16 AM IST
• How two wires and cables manufacturers are trying to become household names

  
  31 May 2017 05:14 AM IST
• What happened when women in rural India wanted to use payment apps

  
  24 May 2017 05:19 AM IST
• How Jeetendr Sehdev turned Kim Kardashian & her derriere into a marketing principle

  
  10 May 2017 11:56 AM IST
• How Baba Sehgal moved from 90s kitsch to the 21st century sales pitch

  
  10 May 2017 10:53 AM IST
• The tale of an Agent of Ishq in times of anti-Romeo squads

  
  03 May 2017 05:28 AM IST
• How skin-care brand Soulflower uses science and star signs to target and serve customers

  
  03 May 2017 05:16 AM IST
• SPN's Neeraj Vyas on the decisions that made IPL stronger and the moments that couldn't break it

  
  26 Apr 2017 05:17 AM IST