With the soap variant, Unilever is targeting higher-margin products. "It is part of our premiumisation strategy," Berger admitted.

Consumer goods major Hindustan Unilever on Monday entered the premium water purification segment with the launch of Pureit Marvella.

Unilever's CEO Paul Polman's sustainable living plan looks to integrate sustainability into the very core of company's business and strateg...

Polman's fourth visit to the country indicates Unilever's growing dependence on emerging markets, especially India, to bring it out of a st...

Water purification appliances leader, Eureka Forbes (EFL), on Friday, unveiled an invention in the storage water purifier segment, which wi...

FMCG major HUL on Monday launched a more affordable variant of water purifier brand Pureit Compact at Rs 1,000 across the country.

The entry of Tatas in the low-end water purifier market with ‘Swach’ has created ripples. Eureka Forbes and Hindustan Unilever (HUL), too, ...

The Tata Group announced the launch of probably world’s cheapest water purifier, Swach, with retail prices of Rs 749 and Rs 999. Tatas lead...

The entire product portfolio is also being tweaked to include premium offerings such as more variants under Knorr and Kissan Amaze in foods...