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PSYCHOLOGY OF BRAND LOYALTY
Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...- Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
- GRWM: Kids’ cosmetics brands vie to ‘catch them young’The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....
- The Buffett framework of investing: Why some stocks deserve a PE of 25, and others deserve a PE of 10In his letter to shareholders, Warren Buffett revealed a valuation framework that explained why stocks can lose half their value without an...
- How Marwaris invest differently? CA decodes their 7 financial rules that make them richDiscover the quiet power of Marwari wealth building. This community prioritizes protecting capital and staying detached from assets. They s...
- Accused OTT release date announced: When and where to watch Konkona Sen Sharma, Pratibha Ranta's thriller movieKonkona Sen Sharma and Pratibha Ranta star in the psychological thriller Accused, directed by Anubhuti Kashyap and produced by Dharma Produ...
- Ten K-Dramas to watch in December on OTT: Pro Bono to The Price Of Confession to Made In Korea S2, more on Netflix, Prime Video, VikiGet ready for a thrilling December with new K-dramas. Netflix brings psychological thrillers like The Price of Confession and sci-fi surviv...
- Data analyst reveals hacks to get free business-class airline, hotel upgradesAirlines and hotels strategically employ upgrades to enhance customer loyalty and boost profits. These offerings aren't just bonuses; they'...
- Secure your first-mover advantage at ET AI awards 2025 - early bird offer ends today!As India’s AI arena rapidly transforms, today marks your final opportunity to claim the early bird advantage for the ET AI Awards 2025. Fro...
- No small change: Why Rs 5 and Rs 10 rule India's FMCG sectorIndian FMCG companies fiercely protect the Rs 5 and Rs 10 price points, viewing them as crucial for reaching the vast consumer base at the ...
- Car cos turn on incentive engine to drive demand, spend ₹8,426 cr in 2024 to boost demandIndian carmakers face challenges like rising costs and regulations. They are using incentives to attract buyers amid slow demand. Companies...
- Why we go bonkers for fancy brands – even when it makes no senseThe allure of brands, driven by social covetousness, extends beyond mere functionality to signal status and belonging. While multiple brand...
- Stock Radar: A strong rebound from multi year support makes Hindustan Unilever an attractive buy; likely to retest 3,000 levelsHindustan Unilever Ltd. rebounded from a multiyear support around Rs 2,150, indicating a potential upward trend. Experts suggest medium-ter...
- How to Become an Advertising ManagerAdvertising managers play a crucial role in planning and executing marketing initiatives for businesses. They develop strategies, work with...
- How your brain will help you save during the cost of living crisisA recent survey suggests, perhaps unsurprisingly, that low prices will become increasingly important to consumers in the coming month. Rese...
- FMCG firms like Revital, Horlicks, Kellogg's, Danone launch brands targeting womenMarketers of food and food supplements have come a full circle — from targeting families to kids, they have suddenly discovered woman as a ...
- Darshan Patel targets Paras Pharmaceuticals brandsDarshan Patel, the estranged brother of Paras Pharmaceuticals CMD Girish Patel, is set to take on brands such as DermiCool, ItchGuard and B...
- It's time to create acts, not ads, says Chris ThomasET caught up with Chris Thomas, chairman and CEO of BBDO/Proximity Asia, to get his take on how a brand can incite a movement.
- The impact of market barriers on brand market shareFor at least 50 years, marketers have known that brand loyalty is not just about how much people want to buy a brand.
- Will big retail undermine big brands?Consumers are rewarding the stores by opening their wallets or swiping their credit cards.
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