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PROTEIN CONSUMPTION IN INDIA
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Indians can afford more food. Why are they still eating poorly?Indians are eating poorly despite earning more. Low-quality cereals fill plates, while proteins, vegetables, and fruits are lacking. This a...
- Beyond rice, wheat: Why India must revive native ‘orphan crops’ for protein securityIndia can boost nutrition security, cut import dependence, and build a global smart protein industry by scaling climate-resilient indigenou...
- Food packs still don't tell the full story: Firms make selective label changes as FSSAI rules gather dustFood companies are now adding voluntary health information to some product labels. These front-of-pack declarations mention sugar, salt, an...
- Dietary balance remains missing as India continues to gorge on cerealsMany Indians consume too many grains and not enough proteins, vegetables and fruits. This imbalance affects health, contributing to malnutr...
- India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
- Why are Indians suddenly buying more vitamins after starting Ozempic-like weight loss drugs?Demand for vitamin and nutritional supplements is surging in India. This trend follows the increased availability of semaglutide-based weig...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomIndia's demand for protein-rich foods is surging as health-conscious consumers embrace protein shakes, bars, and fortified snacks. This tre...
- Fuel price pass-through needs monitoring as weather risks also posing pressure on inflation: BoB reportRising fuel prices and weather uncertainties could push India's inflation higher in FY27, despite current low CPI levels. Bank of Baroda wa...
- Why health freaks never skip these 5 moringa recipesMoringa recipes: Moringa, the "drumstick tree," is a global superfood trend, celebrated for its rich vitamins, minerals, and antioxidants. ...
- Beyond Parachute: Marico swaps coconut oil comfort for a premium growth playbookMarico is strategically moving towards premium and digital brands. The company targets double-digit revenue growth, aiming to surpass ₹15,0...
- From 'pure milk' to Scotch: Bihar’s secret language of liquorBihar's decade-old alcohol ban has not stopped drinking. Instead, it has fueled a secret delivery system. Coded words like 'pure milk' and ...
- Hindustan Unilever bets on price hikes, cost cuts to counter Mideast-driven pressuresHindustan Unilever reported an 18% profit jump. The company is using cost cuts and price hikes to manage volatility from the Middle East wa...
- Veterinary experts say chicken, eggs affordable sources of protein; call for curbing misinformationChicken and eggs offer affordable protein. Veterinary experts highlight that social media misinformation negatively impacts the poultry sec...
- Fish, meat & West Bengal elections: It’s about money and not politicsWest Bengal Elections BJP vs TMC: Political campaigns in West Bengal are creatively using fish and meat, staples of Bengali culture, to con...
- Bengaluru food poisoning: Nearly 100 employees fall sick after eating idli-vada at office canteen; What FSSAI says about these foods you eat dailyIn a suspected food poisoning incident in Bengaluru, 97 employees fell ill after consuming fermented foods like idli, vada, and sambar-rice...
- Shake your proteins before you have 'emIn India, the protein gap is a growing concern, leading to a surge in the popularity of 'protein-washed' snacks, which are often laden with...
- West Asia conflict: India's soybean meal exports fall 63%India’s soybean meal exports dropped nearly 63% to 60,000 tonnes in March, hit by high domestic prices and disruptions from the West Asia c...
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