- Multiplexes expect flop show in Q4
Multiplex chains are bracing to end the current quarter with an exceptionally low business as occupancies have been lower than expected due...
10 Mar, 2011, 03.50 AM IST
- Priti much in thick of action
In India, the creative agencies are not well organised. The heads are burdened with worries about shoots, location & other stuff, unlike th...
13 Aug, 2010, 03.06 AM IST
- Plot thickens to flaunt brands on silver screen
Brands are now weaving themselves into the movie script to ensure their presence is not lost on the viewers.
07 Apr, 2007, 12.23 AM IST
- Movie makers zoom in on the power of marketing
Bollywood production houses are waking up to the power of marketing like never before.
05 Jun, 2006, 12.00 AM IST