Multiplex chains are bracing to end the current quarter with an exceptionally low business as occupancies have been lower than expected due...

In India, the creative agencies are not well organised. The heads are burdened with worries about shoots, location & other stuff, unlike th...

Brands are now weaving themselves into the movie script to ensure their presence is not lost on the viewers.

Bollywood production houses are waking up to the power of marketing like never before.