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- Indian advertisement experts figure prominently in Cannes juryThe festival has been expanding every year, with more categories being included to acknowledge that the industry has moved away from exclus...
- Business of Bollywood: Why Rs 100 crore is the Biggest Star in BollywoodIn today's world of impatient corporate movie makers, the benchmark of triumph boils down to a neat number: Rs 100 crore.
- Twist in the plot: Film-makers award casting rights to viewersAt a brainstorming session of the brass at Balaji Telefilms a few weeks ago, the production house decided to break one of the cardinal prin...
- Multiplexes expect flop show in Q4Multiplex chains are bracing to end the current quarter with an exceptionally low business as occupancies have been lower than expected due...
- Priti much in thick of actionIn India, the creative agencies are not well organised. The heads are burdened with worries about shoots, location & other stuff, unlike th...
- Plot thickens to flaunt brands on silver screenBrands are now weaving themselves into the movie script to ensure their presence is not lost on the viewers.
- Movie makers zoom in on the power of marketingBollywood production houses are waking up to the power of marketing like never before.
Load More- Multiplexes expect flop show in Q4