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Langurs can read mind, use eight unique 'begging' gestures to demand food from people: StudyA recent study has found that langurs, a species of non-human primates, have the ability to communicate their food preferences through vari...- Sports, music fests to be trendsetters in 2016Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.
- Nestle sets ground for Maggi's relaunch; increases spending on television commercialsFour months after running into perhaps its worst credibility crisis, Nestle started increasing spending on television commercials.
- Ecommerce cos like Zomato, yepme offer 200% more than offline brands to sign up Bollywood celebsFor instance, Zomato is learnt to be in talks with Amitabh Bachchan for a soon-to-belaunched mega campaign, although the restaurant aggrega...
- E-tailers turn sponsors: Amazon outbids Myntra & Snapdeal to sponsor India Fashion WeekAmazon will be shelling out almost Rs 100 crore for a multi-year association with the event which will now be called Amazon India Fashion W...
- Abhijit Avasthi will never do anything against the interest of O&M: Ogilvy & Mather's Piyush PandeyWhile Abhijit Avasthi claims he’s still to get a handle on his next assignment, O&M’s senior VP Sonali Sehgal, has put in her papers to joi...
- Nielsen Lab will help optimise advertisements: Joe Willke, president at Nielsen NeuroWe’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...
- Idea of longer films fantastic for the ad industry, says JWT CCO Matt EastwoodWhile advertising just pushed people, on digital you need to pull people to watch it. So it’s a great thing for the industry.
- E-tailers line up month-long ad blitz for Diwali; Amazon, Snapdeal and Flipkart to spend Rs 200 croreThe shopping season from September-end to Diwali in late October is the top sales period in India, accounting for about 40% of the total fo...
- The best acquisition we could make is to grow organically: Martin Sorrell, WPP GroupI think the Prime Minister in his speech on Independence Day clearly made the points people wanted to hear. Now it’s the question of doing ...
- D&AD input an invaluable help to Kyoorius: Emma Wilkie, Gunn ReportScam work is entirely without merit and the whole industry should be working together to eradicate it, including the award shows.
- TenTenTen to create global digital asset for Nivea SoftA digital asset can be a combination of digitally stored content such as text, images and multimedia owned by a company or an individual.
- IPL: Some laud choice of Sunil Gavaskar to run BCCI, others point to potential conflicts of interestWhile many have lauded the choice of Gavaskar, others haven't been as sanguine, pointing to potential conflicts of interest.
- 2013 a year in which long-format ads had their place in internetTime is precious, airtime more so. Yet, most of the memorable ads of 2013 ran beyond standard 30-second limit, thanks to growing popularity...
- Politics hampering India’s growth: Maurice Levy, Publicis GroupeFrench advertising major Publicis Groupe plans to make some major investments in India, including acquisitions , right after its merger wit...
- Tanishq advertisement breaks stereotypes; shows a dusky bride and remarriageDiwali is when Indian advertising celebrates its traditions. Deep fried jalebis, firecrackers and diyas, happy joint families with shimmeri...
- 2014 Elections: Congress signs up JWT for Rs 550-cr poll campaign; to counter Narendra Modi's 'claims'In its brief, Congress has asked JWT to play up Centre’s welfare schemes such as direct cash transfer and legislation on food security.
- Can the $7.17 billion Microsoft deal revive Nokia?Experts say Nokia was a little too late to join the smartphone bandwagon, and that its current advertising and marketing strategy lacks foc...
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