TenTenTen to create global digital asset for Nivea Soft

MUMBAI: Bangalore-based digital marketing agency TenTenTen has bagged the mandate to create a global digital asset for Nivea Soft moisturising cream from Hamburg-based Beiersdorf AG, Ramesh Srivats, MD & CEO, TenTenTen Digital Products, told ET’s Pritha Mitra Dasgupta.

A digital asset can be a combination of digitally stored content such as text, images and multimedia owned by a company or an individual. “We have done several digital projects for Nivea in India and now the task is to create a worldwide property with a long shelf life,” Srivats said.

The property, targeted at youth, will be first rolled out in the UK and Germany this year.