AI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...

Advertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...

It added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...

The ministry revealed that in 2014-15 it spent ₹424.84 crore and ₹473.67 crore on print and TV advertising, respectively, while it spent ₹5...

Ad space in print witnessed double digit growthfrom October 2020 (for retail sector), the report said.

The festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every y...

As per a Pitch Madison forecast, ad expenditure in the second half of the year will grow at 60-70% compared to the first half of the calend...

While print media and TV together accounted for 76.2 per cent of the total revenue from advertising in 2016, mobile advertising has emerged...

Advertising spend on print was higher in 2013 as well, and according to the report, print will remain ahead of television at least till 201...

Digital media now accounts for 7 per cent of the total ad spend, compared with 1 per cent in 2003, the report said.

A senior BJP leader involved in the party’s advertising campaign said the difference in advertising efforts were a “reflection of BJP’s upb...

Delhi High court has directed its rival Pepsodent Germicheck to withdraw its print advertisement, saying the same appears to be "prima faci...

A decade back, there were the cola wars. Today the biggest battle is being fought in the telecom sector among service providers and handset...

Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.

In the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.

Show cause notices were issued on 70 occasions to television channels in the last three years for broadcasting misleading and surrogate adv...

Print is back in focus. Worldwide, marketers seem to be trimming their television dependence by focusing more on print, outdoor media and t...