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PRINT AND TELEVISION ADVERTISING
Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...- In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
- Quote of the day by Ogden Nash: 'For a happy marriage, whenever you're wrong, admit it; and whenever you're right, just shut up' - Timeless advice on how to live a love-filled married life by the iconic American poetOgden Nash’s famous marriage quote remains widely admired because it blends humour with meaningful relationship advice in a simple, memorab...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Print ad volumes grow ahead of TV and radio during March quarterAdvertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...
- Ad spending in India set to grow 15 per cent this year: ReportIt added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...
- Government spend on print, TV ads sees sharp fallThe ministry revealed that in 2014-15 it spent ₹424.84 crore and ₹473.67 crore on print and TV advertising, respectively, while it spent ₹5...
- Jewellery brands largest retail advertisers on TV: TAMAd space in print witnessed double digit growthfrom October 2020 (for retail sector), the report said.
- Offline retailers increase TV advertising volumes by 33% in October-NovemberThe festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every y...
- 75 new categories of advertisers emerge in India during Covid lockdownAs per a Pitch Madison forecast, ad expenditure in the second half of the year will grow at 60-70% compared to the first half of the calend...
- Digital platforms to drive growth in media and entertainment: ReportWhile print media and TV together accounted for 76.2 per cent of the total revenue from advertising in 2016, mobile advertising has emerged...
- Marketers in India spend more on print than on televisionAdvertising spend on print was higher in 2013 as well, and according to the report, print will remain ahead of television at least till 201...
- Digital media fast eating into traditional media ad-spendDigital media now accounts for 7 per cent of the total ad spend, compared with 1 per cent in 2003, the report said.
- Lok Sabha Elections 2014: Electoral ads show BJP a clear winner before pollsA senior BJP leader involved in the party’s advertising campaign said the difference in advertising efforts were a “reflection of BJP’s upb...
- Toothpaste brands row: HC asks Pepsodent to withdraw its print ad on toothpasteDelhi High court has directed its rival Pepsodent Germicheck to withdraw its print advertisement, saying the same appears to be "prima faci...
- What trends in ad world tell us about shifting landscape of corporate IndiaA decade back, there were the cola wars. Today the biggest battle is being fought in the telecom sector among service providers and handset...
- TV, print advertising record good growth in first half of 2011Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.
- A changed advertising scene in a decadeIn the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.
- 'Notice issued to 70 Tv channels for surrogate advertisements'Show cause notices were issued on 70 occasions to television channels in the last three years for broadcasting misleading and surrogate adv...
- Print ad spend sprints ahead of TVPrint is back in focus. Worldwide, marketers seem to be trimming their television dependence by focusing more on print, outdoor media and t...
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