According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...

Traditional mediums are expected to account for 54% of the total ad spend in 2024, while digital will account for the rest. Digital and TV ...

Advertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...

Ad volumes per publication have exceeded the 2019 figure in indexed growth, while the year 2020 saw the greatest decline in ad space, said ...

Ad space in print witnessed double digit growthfrom October 2020 (for retail sector), the report said.

From new-economy brands like Cred, Byju’s TrueCaller and WhatsApp to legacy brands from FMCG majors like Hindustan Unilever, Marico and Dab...

As spending picked up, market leaders like the Times of India in the English language segment and Dainik Bhaskar in the case of Hindi publi...

The news medium which had at one time suffered an over 80% drop in advertising triggered by the lockdown had started recovering from July b...

The ad volumes for both television and print media were up by 10% and 8%, respectively, as per the latest data.

The lotus party accounts for more than half of all political ad insertions across mediums in poll-bound states.

It was the No. 1 advertiser on TV in the first half of calendar 2016, up from fifth position during the same period last year.

Digital media now accounts for 7 per cent of the total ad spend, compared with 1 per cent in 2003, the report said.

Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010

In the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.

The cost of political advertising has gone up in the past five years. New media options like digital have eaten into the mass media space.

Social advertising, besides FMCG and telecom companies, beat the slowdown blues to emerge as the country’s top television advertising categ...

After tickets, the organisation now intends to mobilise funds by selling advertising space.